# E-Commerce Optimization Services for Small Businesses

Research compiled: January 28, 2026

## Overview
This report identifies 3 compelling e-commerce optimization tools ideal for small businesses, focusing on conversion optimization, email/SMS marketing, and inventory management. All tools integrate with Shopify and other major e-commerce platforms.

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## 1. Justuno - Website Conversion Optimization Platform

### What It Does
Justuno is a comprehensive conversion optimization platform that helps e-commerce businesses maximize website visitor value through:
- **Smart Pop-ups & Overlays**: Exit-intent offers, email capture, cart abandonment prevention
- **Advanced Segmentation**: Target visitors based on behavior, location, UTM parameters, and 80+ data points
- **A/B Testing**: Multivariate testing to optimize messaging and offers
- **Product Recommendations**: AI-powered product suggestions to increase AOV
- **Landing Pages & Quizzes**: Build custom experiences without developers
- **Workflow Automation**: Create complex conversion funnels with conditional logic

Perfect for businesses wanting to convert more traffic into customers without increasing ad spend.

### Pricing
**4 Pricing Tiers Based on Monthly Visitors:**

1. **Always Free Plan**
   - Up to 2,000 monthly visitors
   - 1 team seat, 1 live workflow
   - Basic pop-ups and targeting
   - **Cost: $0/month**

2. **Lite Plan**
   - 3 team seats, 3 custom workflows
   - Live chat support
   - Standard onboarding
   - **Pricing varies by traffic volume** (starts at low cost for small sites)

3. **Flex Plan** (Most Popular)
   - Unlimited workflows and team seats
   - Account strategist included
   - Custom segments & properties
   - Personalized onboarding
   - **Mid-tier pricing for growing businesses**

4. **Enterprise Plan**
   - Enterprise hub with custom roles
   - Cross-domain reporting
   - Dedicated support
   - **Custom pricing**

**14-day free trial available** - No credit card required

### ROI & Case Study Proof

**Overall Performance:**
- **135% average lift in online revenue** in the first year for clients
- Over **133,000+ brands** use Justuno
- Used by agencies managing hundreds of clients (MuteSix, Hawke Media, Tinuiti)

**Snow Monkey Case Study (via Hawke Media):**
- **500% email list growth** (5X increase)
- **4,214 emails collected** through geo-targeted campaigns
- **6.75% engagement rate** on pop-ups
- **42% email open rate** on follow-up campaigns
- **8% click-through rate** (4X CTR increase)
- **Cost: $1.29 per click** from Facebook ads to email capture
- **350+ social shares** generated

**Client Testimonials:**
- **Pura Vida**: "Tripled our performance since moving to Justuno"
- **Cornbread Hemp**: "Support is really unheard of"
- **DripDrop**: "One of the most important integrations on Shopify Plus"

### Screenshots & Images
- **Website**: https://www.justuno.com
- **Case Studies**: https://www.justuno.com/case-studies/
- **Snow Monkey Case Study**: https://www.justuno.com/case-studies/snow-monkey/
- **Product Demo**: Request at https://www.justuno.com/demo/

**Key Visual Elements:**
- Pop-up design templates with brand customization
- Workflow builder interface for automation
- Analytics dashboard showing conversion metrics
- Integration marketplace (700+ apps)

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## 2. Privy - Email & SMS Marketing for E-Commerce

### What It Does
Privy combines email marketing, SMS campaigns, and list growth tools specifically designed for e-commerce businesses:
- **Email Marketing**: Drag-and-drop builder, pre-built templates, unlimited sends
- **SMS Marketing**: Integrated texting with dedicated toll-free numbers
- **Pop-ups & Forms**: Exit-intent, spin-to-win, cart savers, embedded forms
- **Automations**: Welcome series, abandoned cart, post-purchase, win-back campaigns
- **Segmentation**: Advanced targeting based on purchase history and behavior
- **Personalized Strategy**: Expert coaching included (not just software)

Positioned as the complete alternative to expensive agencies or complex platforms like Klaviyo.

### Pricing
**Simple, Contact-Based Pricing:**

**Base Email Plan:**
- **Starts at $30/month** for mailable contacts
- **Includes:** 250 free SMS credits
- **No sending limits** on emails
- **No annual contracts**
- **No hidden fees**
- Only pay for mailable contacts (not inflated "active" profiles)

**Add-ons:**
- **SMS Credits**: $0.007/SMS + carrier fees ($0.024/MMS)
- Credits roll over to next billing period
- Optional short code: $500/month
- **Pop-ups Only Plan**: Pricing based on monthly page views (contacts sync to Shopify/BigCommerce/Klaviyo)

**15-day free trial** - No credit card required
**Free migration assistance** included

**Key Differentiator:** Privy is significantly cheaper than agency fees ($10,000+/month) while including expert coaching.

### ROI & Case Study Proof

**Truly Lifestyle Brand Case Study:**
- **$1.2M+ in total sales** generated through Privy in 1 year
- **30% of revenue** comes from automated email sequences
- **$42K in sales** from single 5-day birthday campaign (525 orders)
- **59% average open rate** on welcome series
- **$128K in recovered revenue** from abandoned cart automation (1,300 carts saved)
- **460 orders** generated from win-back automation
- **40%+ open rates** maintained across campaigns

**Other Featured Results:**
- **Kōv Essentials**: Grew from $0 to 7 figures in 1 year with Privy
- **Yo Mama's Foods**: 2,700% email list growth
- **LippyClip**: 63%+ growth in retail & wholesale lists
- **South Simcoe Machine**: Generated $30K in 6 months

**Customer Satisfaction:**
- **#1 Reviewed Email & SMS App** on Shopify App Store
- "Email and SMS should drive 30% of your revenue" - Privy's benchmark
- "Would pay 3X as much for this service" - LippyClip testimonial

### Screenshots & Images
- **Website**: https://www.privy.com
- **Pricing Page**: https://www.privy.com/pricing
- **Case Studies**: https://www.privy.com/customers
- **Truly Brand Deep Dive**: https://www.privy.com/customers/how-truly-lifestyle-brand-uses-privy-to-build-relationships-and-generate-12m-in-sales

**Key Visual Elements:**
- Email template library
- Pop-up designer with brand customization
- SMS campaign builder
- Automation workflow canvas
- Before/after comparison (agency vs. Privy)

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## 3. Cin7 Core - Inventory & Order Management System

### What It Does
Cin7 Core (formerly Dear Inventory) is a cloud-based inventory management system designed for product businesses selling across multiple channels:
- **Real-Time Inventory Tracking**: Multi-location visibility across warehouses, stores, 3PLs
- **Order Management**: Centralized hub for all sales channels (Shopify, Amazon, eBay, B2B)
- **Warehouse Management**: Mobile app for pick, pack, barcode scanning, FIFO/FEFO
- **Manufacturing & Assembly**: BOMs, kitting, batch tracking, MRP planning
- **Purchasing & Suppliers**: Automated reordering, PO management
- **Accounting Integration**: Direct sync with Xero, QuickBooks Online
- **B2B Portal**: Self-service ordering for wholesale customers
- **Point of Sale**: Turn any device into a POS system
- **AI Forecasting**: Demand prediction and reorder automation (add-on)

Ideal for businesses outgrowing spreadsheets or basic Shopify inventory but not ready for a full ERP.

### Pricing
**4 Pricing Tiers Based on Sales Volume:**

1. **Standard Plan**
   - 5 users, 6,000 sales orders/year
   - 2 e-commerce integrations
   - Standard warehouse management
   - Unlimited inventory locations
   - Accounting integration included
   - **Entry-level pricing for small businesses**

2. **Pro Plan** (Most Popular)
   - 10 users, 24,000 sales orders/year
   - 4 e-commerce integrations
   - Advanced features (MRP add-on available)
   - **Mid-tier pricing**

3. **Advanced Plan**
   - 15 users, 120,000 sales orders/year
   - 6 e-commerce integrations
   - Advanced warehouse management included
   - RMA (returns) system included
   - **Higher-tier for scaling businesses**

4. **Omni Plan**
   - 8 users, transaction-based (not order count)
   - 5 e-commerce integrations
   - Different feature set focused on omnichannel
   - **Alternative pricing model**

**Add-ons Available:**
- Additional users, integrations, order volume
- API access
- Advanced automations
- AI forecasting (ForesightAI)
- B2B portal, POS registers
- Premium support

**Free trial available** with group or 1-to-1 onboarding
**24/7 global support** included on all plans

### ROI & Case Study Proof

**General Value Proposition:**
- **Eliminate stockouts** through real-time visibility
- **Reduce manual errors** with automation (no more spreadsheets)
- **Save time** on order processing and fulfillment
- **Optimize cash flow** with better purchasing decisions
- **Scale operations** without adding headcount
- **ROI Calculator available** on website to measure potential savings

**Integration Benefits:**
- Connects 700+ apps and marketplaces
- Eliminates manual data entry across systems
- Prevents overselling across channels
- Automates accounting entries (saves hours weekly)

**Use Case Examples:**
- **Growing businesses** moving beyond 100-200 orders/month who need automation
- **Multi-channel sellers** struggling to track inventory across Shopify, Amazon, retail
- **Manufacturers** needing to track raw materials and finished goods
- **Wholesale businesses** requiring B2B ordering portals
- **Businesses with 3PLs** needing centralized visibility

**Comparison to Spreadsheets:**
- Real-time vs. outdated data
- Automated vs. manual entry
- Scalable vs. breaking at growth
- Multi-user vs. single-user limitations
- Integrated vs. disconnected systems

### Screenshots & Images
- **Website**: https://www.cin7.com
- **Pricing Details**: https://www.cin7.com/pricing/
- **ROI Calculator**: Available on main site
- **Product Tours**: Available via demo request

**Key Visual Elements:**
- Dashboard showing real-time inventory levels
- Mobile warehouse management app interface
- Multi-channel order management view
- BOM and manufacturing workflow
- Integration marketplace
- Before/after operational flow diagrams

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## Comparison Matrix

| Feature | Justuno | Privy | Cin7 Core |
|---------|---------|-------|-----------|
| **Primary Focus** | Conversion optimization | Email/SMS marketing | Inventory management |
| **Best For** | Converting website traffic | Nurturing customers | Multi-channel operations |
| **Entry Price** | Free (up to 2K visitors) | $30/month | Tier-based (custom quote) |
| **Free Trial** | 14 days | 15 days | Yes (demo required) |
| **Setup Complexity** | Low (DIY friendly) | Low (DIY + coaching) | Medium (onboarding included) |
| **ROI Timeline** | Immediate (same-day impact) | 30-90 days (list building) | 60-180 days (process change) |
| **Typical ROI** | 135% revenue lift year 1 | 30% of revenue via email | Time savings + stockout prevention |
| **Support Level** | Live chat, strategist (Flex+) | Email, chat, CSM included | 24/7 support, onboarding |
| **Integrations** | 700+ partners | Shopify-native, major ESPs | 700+ apps, Xero/QBO |

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## Recommendation for Small Businesses

**Start Here (Immediate Impact):**
1. **Justuno** (Free or Lite plan) - Get more from existing traffic immediately
2. **Privy** ($30/month) - Start building email/SMS lists and automations

**Add When Ready (Operational Scaling):**
3. **Cin7 Core** - When inventory complexity becomes painful (typically 100-200+ orders/month across multiple channels)

**Why This Order:**
- Justuno & Privy have minimal setup time and show ROI quickly
- Both are affordable for bootstrapped businesses
- Cin7 requires more commitment but solves critical pain points when ready to scale
- All three integrate with each other and Shopify ecosystem

**Total Monthly Investment (Small Business):**
- Justuno Lite: ~$50-100/month (estimate based on traffic)
- Privy: $30-60/month (base + small SMS add-on)
- Cin7 Core Standard: Contact for quote (typically $300-500/month range for small businesses)
- **Total: ~$400-700/month** for complete e-commerce optimization stack

**Expected ROI:**
- 135% revenue increase (Justuno)
- 30% of revenue from email/SMS (Privy)
- Operational efficiency + inventory accuracy (Cin7)
- Combined: Strong likelihood of 10X+ return on tool investment

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## Additional Resources

### Justuno
- Free trial signup: https://portal.justuno.com/sign-up
- Demo request: https://www.justuno.com/demo/
- Case studies: https://www.justuno.com/case-studies/
- Partner directory: https://partners.justuno.com/

### Privy
- Free trial signup: https://dashboard.privy.com/users/sign_up
- Talk to coach: https://www.privy.com/talk-to-an-ecommerce-coach
- Customer stories: https://www.privy.com/customers
- Migration help: Included free

### Cin7 Core
- Get demo: https://www.cin7.com
- Pricing calculator: Available on site
- Help center: https://support.cin7.com/
- Academy training: https://www.cin7.com/cin7-academy/

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## Key Takeaways

1. **E-commerce optimization is a spectrum**: Conversion (Justuno) → Retention (Privy) → Operations (Cin7)

2. **ROI is measurable**: All three platforms provide concrete metrics and case studies proving value

3. **Start small, scale up**: Begin with free/low-cost plans and upgrade as revenue grows

4. **Integration is key**: These tools work together and with Shopify/major platforms

5. **Support matters**: All three emphasize customer success, not just software

6. **Time to value varies**: 
   - Justuno: Hours to days
   - Privy: Days to weeks
   - Cin7: Weeks to months (but solves bigger problems)

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*Research compiled from official websites, pricing pages, and published case studies as of January 28, 2026. Pricing subject to change - confirm with vendors directly.*
