# OSKV Treatment Build Brief — "Better Than Yours" | Coi Leray x NBA YoungBoy

## Song
- **Title:** "Better Than Yours"
- **Artists:** Coi Leray x YoungBoy Never Broke Again
- **Director:** OSKV

## Client Brief Key Points
- High-gloss K-pop brightness with grounded real-world texture
- Sexy, confident, self-aware — polished but never plastic
- Coi = luminous, over-lit, pristine, iconic; K-pop lighting language
- NBA YoungBoy = grounded, elevated, depth/texture/shadow, raw energy
- Controlled color palettes: soft creams, warm neutrals, muted pastels
- Subtle milkshake undertones in highlights/sheen/motion — never literal
- Open to interpretation and new ideas
- Got Milk refs, color-coordinated interiors, lighting, milk shake/ice cream truck (not mandatory), sirens

## Full Treatment Writing (from BETTER_THAN_YOURS_TREATMENT.docx)

### CONCEPT OVERVIEW
A modern reinterpretation of Kelis' "Milkshake" — a living, breathing Got Milk? campaign meets K-pop gloss meets editorial luxury. Coi breaks through reality on a futuristic ice cream motorbike, shattering into hyper-stylized, single-color rooms where milk = desire, power, unattainable cool. Each room is poster-ready. NBA YoungBoy anchors with elevated, textured spaces preserving raw energy.

### VISUAL APPROACH
**Got Milk? Editorial Language**
Every frame = iconic Got Milk? ad. Clean, crisp, high-contrast lighting. Coi in luminous, over-lit environments. Camera treats her like campaign model: tight beauty shots, editorial angles, slow pushes. Milk lives in highlights, sheen, motion blur, atmospheric luxury.

**Color-Coded Worlds**
Each room = controlled monochromatic palette (soft creams, warm neutrals, muted pastels, concrete blues). Brightness and gloss feel purposeful. Subtle milkshake undertones in highlights, fabric sheen, slow-motion milk rain.

**Special FX & Milk Transitions**
Glass towers of milk fountains in slow motion, transparent umbrella with milk rain, milk pools she emerges from, milk splashes frozen mid-air. High-production editorial moments.

### WORLD BREAKDOWN

**INTRO: Futuristic Highway**
Ice cream motorbike, intricate futuristic highway. Clean whites/soft pastels. World fractures, she punches through dimensional wall in slow motion.

**ROOM 1: Concrete Basketball Court (Main Performance Space)**
- Concrete grey with cool blue undertones
- Two lighting states: Daylight Mode (K-pop over-lit) + Night Mode (strobes, silhouettes, colored gels)
- Key: Milk fountain tower, milk rain with clear umbrella, silhouette performance with strobes

**ROOM 2: Red Room**
- Deep reds with warm undertones
- Warm seductive red gels, stark silhouette mode
- Confidence and heat, luxury campaign feel

**ROOM 2 (continued): Green Football-Themed Room**
- Soft greens, cream accents
- Playful, stylized sports culture
- Football props as high-fashion accessories
- Milk splashes freeze mid-air around footballs

**ROOM 3 / White-Metallic Supermarket**
- Bright whites, chrome metallics, cool neutrals
- Surreal high-gloss supermarket with milk fridges
- Futuristic, dreamlike, cold, untouchable

**NBA YoungBoy's Spaces**
- Grounded, textured environments
- Warm neutrals, concrete, wood grain, industrial
- Moodier lighting, motivated shadows
- Never in hyper-bright K-pop zones — authenticity and grit

### SPECIAL FX TRANSITIONS
- Glass Tower Milk Fountain
- Milk Rain with Umbrella
- Milk Pool Emergence
- Frozen Milk Splashes
- Wall Breaks (slow-motion destruction between rooms)

## Reference Folders Available on Drive
- Art Direction
- Camera Movement
- Lighting Type
- Location
- People
- Production Design
- SFX
- VFX

## Existing PDF Analysis (15 pages)
1. **Title slide** — Deep plum/aubergine, "BETTER THAN YOURS" bold condensed, "Coi Leray x YoungBoy NBA", OSKV watermark
2. **Concept** — Dusty rose/coral background, gold "CONCEPT" header, mood board collage right side, fashion editorial refs
3. **Color Palette** — Teal/steel blue gradient, mood board, lists washed out green/cool blues/dark purple/muted pinks/soft tans/stainless steel
4. **Visual Approach** — Solid bold red background, white text, two-column with sections: Got Milk? Editorial, Color Coded Worlds, Balance of Transitions
5. **World Breakdown - Coi intro** — Dusty blue-gray border, portrait of Coi, describes ice cream motorbike scene
6. **World Breakdown - Futuristic Highway** — Red gradient + cool blue highway images, describes reality fracturing
7. **Room 1: Concrete Basketball Court** — Steel blue/blue-gray, mood board with basketball/fashion/motorcycle refs
8. **Elegant Glass** — Deep plum/burgundy, describes confidence/heat + ribbed glass frames, M&S fashion ref
9. **Elegant Glass visuals** — Deep plum, two high-fashion glass imagery panels
10. **Transition Between Worlds** — Deep aubergine, ice blue text, Coi's dynamic beauty light vs NBA YoungBoy gritty light
11. **Room 2: NBA YoungBoy** — Gray gradient, distressed "NBA YOUNGBOY" text, silhouette/light refs
12. **Room 2: NBA YoungBoy continued** — Medium gray, B&W mood board collage, architectural/shadow focused
13. **Football/School Theme** — Olive/sage green gradient, football attire fashion refs
14. **Room 3: Freezer/Storage Room** — Medium gray, supermarket/dairy aisle fashion ref, placeholder text "aaa"
15. **Room 3: Freezer/Storage Room continued** — Deep plum, milk bath/Rhode brand refs, liquid pour imagery

## OSKV Design Style Rules (from reference analysis)
- Each section uses a DIFFERENT bold background color (plum, coral, teal, red, blue-gray, green, gray)
- Bold condensed sans-serif for major headings (all caps)
- Italic serif for subheadings/room labels
- Clean sans-serif for body text — MINIMAL writing, concise
- Mood board collages on 60% of slides, text on 40%
- GIFs used in actual treatments (PDF can't show these)
- OSKV watermark in bottom right
- High-fashion editorial photography references throughout
- Widescreen 16:9 (720x405 in PDF)
