# 🎯 Landing Pages

**Landing pages needed for Das's marketing**

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## Priority Pages

### 1. Main Artist Landing Page (Smart Link)
- **Purpose:** Single link for bio that routes to all platforms
- **Tools:** Linkfire, Toneden, Feature.fm, Linktree
- **Should include:**
  - Spotify link
  - Apple Music link
  - SoundCloud link
  - YouTube link
  - Social links
  - Email signup (critical!)
  - Merch (when available)
- **Status:** [ ] Not created / [ ] Exists at: ___

### 2. Surya Album Landing Page
- **Purpose:** Dedicated page for the album, used in ads
- **Should include:**
  - Album art
  - Stream links (all platforms)
  - Track previews
  - Press quotes (if any)
  - Email capture
  - Social proof (playlist adds, streams count)
- **Status:** [ ]

### 3. Ad-Specific Landing Pages
- **Purpose:** Pages optimized for paid traffic conversion
- **Key elements:**
  - Single clear CTA (usually "Listen on Spotify")
  - Fast loading
  - Mobile optimized (most ad traffic is mobile)
  - Pixel/tracking installed
  - A/B test variations
- **Variations to create:**
  - Spotify-focused (for Spotify growth campaigns)
  - Email capture (for building list)
  - Pre-save (for future releases)
- **Status:** [ ]

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## Tools Comparison

### Linkfire
- **Pros:** Industry standard, good analytics, smart links
- **Cons:** Paid
- **Best for:** Professional campaigns

### Feature.fm
- **Pros:** Pre-save pages, good for releases
- **Cons:** 
- **Best for:** Release campaigns

### Toneden
- **Pros:** Fan gates, email capture
- **Cons:**
- **Best for:** Building email list

### Linktree
- **Pros:** Simple, free tier
- **Cons:** Basic analytics
- **Best for:** Simple bio link

### Carrd
- **Pros:** Custom design, cheap ($9/yr)
- **Cons:** More manual setup
- **Best for:** Custom branded pages

### Notion (public page)
- **Pros:** Free, easy to update
- **Cons:** Less professional looking
- **Best for:** EPKs, info pages

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## Email Capture Strategy

**Why it matters:** Email list = owned audience. Platforms can change algorithms, but you own your email list.

### Where to capture:
- Every landing page
- Every smart link
- Website (if exists)
- After shows (QR code to signup)

### What to offer:
- Exclusive content
- Early access to releases
- Behind-the-scenes
- Free download (unreleased track?)

### Email platform:
- Mailchimp (free tier)
- ConvertKit
- Beehiiv

**Status:** [ ] Email capture set up?

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## EPK (Electronic Press Kit)

For label submissions, press, booking inquiries.

### Should include:
- Bio (short + long versions)
- High-res photos
- Music links
- Social links + follower counts
- Streaming stats
- Press quotes/features
- Contact info
- Tech rider (for bookings)

### Format:
- PDF version
- Web version (Notion, Carrd, or custom)

**Status:** [ ] EPK created?

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## Action Items

1. [ ] Set up main smart link (Linkfire or Toneden)
2. [ ] Create Surya album landing page
3. [ ] Set up email capture + choose platform
4. [ ] Create EPK
5. [ ] Build ad-specific landing page with tracking
6. [ ] Install Facebook Pixel on all pages

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## Tracking

| Page | URL | Purpose | Status |
|------|-----|---------|--------|
| Smart Link | | Bio link | |
| Surya Landing | | Album promo | |
| Ad Landing | | Paid traffic | |
| EPK | | Press/labels | |
