# iMessage CRM Integration — NEPQ Sales Script
**Style:** Jeremy Miner (Neuro-Emotional Persuasion Questions)

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## Opening (Tone: Curious, Not Salesy)

> "Hey [Name], thanks for booking this call. Before we dive in, I'm curious — what caught your attention about getting iMessage connected to your CRM?"

*(Let them talk. Take notes. Their words become your ammo later.)*

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## SECTION 1: Situation Questions (Understand Their World)

### Q1 — Current Setup
> "So just to make sure I understand where you're at — what CRM are you using right now, and how are you currently handling text communication with leads?"

### Q2 — Volume Reality Check
> "Roughly how many conversations are you or your team having per day? Like, are we talking 10 messages, 50, 200+?"

### Q3 — Device Situation
> "And those messages — are they going out from personal phones, a shared number, or something else entirely?"

### Q4 — Team or Solo
> "Is this just you, or do you have a team that would need access to these conversations?"

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## SECTION 2: Problem Awareness Questions (Surface the Pain)

### Q5 — The Friction
> "What's the most frustrating part of how you're handling texts right now? Like, what made you go looking for a better solution?"

### Q6 — Missed Opportunities
> "Be honest with me — how often do you think leads slip through because a message didn't get responded to fast enough, or got buried in someone's phone?"

### Q7 — The iMessage Angle
> "Why iMessage specifically? What is it about the blue bubble that matters to you or your customers?"

*(Listen for: trust, deliverability, iPhone-heavy customer base, personal feel)*

### Q8 — Previous Attempts
> "Have you tried other texting solutions before — like Twilio, OpenPhone, or any of the SMS platforms? What happened with those?"

*(Listen for: carrier filtering, deliverability issues, impersonal feel, spam folder problems)*

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## SECTION 3: Solution Awareness Questions (Qualify the Fit)

### Q9 — Hardware Reality Check
> "So here's the thing — to do real iMessage through a CRM, you need an Apple device running 24/7. It's not like SMS where it's all in the cloud. When you booked this call, were you already thinking about having a Mac mini or MacBook dedicated to this, or is that new information?"

### Q10 — Technical Comfort
> "On a scale of 1-10 — 10 being you've built apps before, 1 being you call your nephew when WiFi goes out — where would you put yourself technically?"

### Q11 — Location & Internet
> "Where would this hardware live? Home office, business location, closet somewhere? And is the internet there pretty reliable, or does it go out when it rains?"

### Q12 — AI Interest
> "Now, the really powerful part is when we add an AI agent that can actually handle conversations for you — qualifying leads, booking appointments, answering FAQs — 24/7. Is that something you'd want, or do you prefer a human on every message?"

### Q13 — Automation Appetite
> "If an AI could handle 70-80% of the back-and-forth and only loop you in when someone's actually ready to talk — would that feel like a relief, or does that make you nervous?"

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## SECTION 4: Consequence Questions (Make Them Feel the Cost of Inaction)

### Q14 — Cost of the Problem
> "So let me ask you this — if you keep doing it the way you're doing it now for another 6 months, what does that actually cost you? Not just money, but time, missed deals, stress?"

### Q15 — Competition
> "Are any of your competitors already doing this kind of thing — reaching people on iMessage, responding instantly with AI? Or would this put you ahead?"

### Q16 — Speed to Lead
> "You know the stat — if you respond to a lead in under 5 minutes, you're 100x more likely to connect than if you wait 30 minutes. Right now, realistically, how fast are responses going out?"

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## SECTION 5: Commitment Questions (Close or Disqualify)

### Q17 — Decision Process
> "If this turned out to be exactly what you needed, what would your process look like to move forward? Is it just your call, or do you need to run it by a partner, spouse, business partner?"

### Q18 — Timeline
> "What's your timeline on this? Is this a 'I need this yesterday' situation, or more of a 'thinking about it for Q2' kind of thing?"

### Q19 — Investment Check
> "So just to set expectations — for the hardware you'd need a Mac mini which runs around $500-800, plus the setup and AI configuration is [YOUR PRICE]. Does that sound like something that fits your budget for solving this problem?"

### Q20 — Gut Check
> "Based on everything we've talked about — you've got [summarize their pain], you want [summarize their goal], and you're open to having dedicated hardware with an AI handling conversations. Does this feel like the right solution for you, or is something still making you hesitate?"

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## Disqualification Signals (Walk Away If...)

🚩 **Not a fit if:**
- They want a cloud-only solution (can't do real iMessage)
- No stable internet or physical location for hardware
- Technical comfort is 1-3 AND they have no one to help
- "I need to think about it" + won't book follow-up
- Budget is nowhere close
- They want to "try it for free first" on something requiring hardware

✅ **Great fit if:**
- Already have or willing to buy Mac mini
- Technical comfort 5+ OR have IT support
- Clear pain around SMS deliverability or response speed
- Excited about AI automation, not scared of it
- Decision maker on the call
- Ready to move in next 1-2 weeks

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## Transition to Close

**If Qualified:**
> "Alright, based on everything you've told me, this sounds like a really good fit. Here's what I'd recommend — [explain package/next steps]. Want me to send over the details so we can get you set up this week?"

**If Not Qualified:**
> "I appreciate you being real with me. Honestly, based on what you've shared, I don't think this is the right fit for you right now — and I'd rather tell you that than sell you something that won't work. [Offer alternative if applicable, or gracefully exit]."

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## Quick Reference — The Flow

1. **Situation** (Q1-4) — Understand their world
2. **Problem** (Q5-8) — Surface the pain
3. **Solution** (Q9-13) — Qualify the fit
4. **Consequence** (Q14-16) — Cost of inaction
5. **Commitment** (Q17-20) — Close or disqualify

**Remember:** Questions > Statements. Let them sell themselves.
