# Full Meta Ads Campaign — "Career Change to Meta Ads" Coach
## Based on Jeremy Haynes' Framework (Andromeda-Era)

---

# PHASE 1: CONTENT-FIRST ADS (Venus Fly Trap Layer)

## The Strategy
Run engagement-optimized content ads FIRST to build warm audiences + lookalikes.
These are NOT direct response. Goal = engagement, video views, saves.
Then retarget engagers + build lookalikes for conversion ads.

### Content Ad A — "The 3 Things I Wish I Knew Before Quitting My Job"
**Format:** 60-90 second talking head video (or text overlay on B-roll)
**Optimization:** ThruPlay / Video Views
**Copy:**
> I quit my corporate job 2 years ago to run Meta ads for businesses.
>
> Here are 3 things I wish someone told me before I made the switch:
>
> 1. You don't need to "build an audience" first. You need ONE skill businesses will pay for.
> 2. The first client is the hardest. After that, referrals do the heavy lifting.
> 3. Nobody cares about your resume. They care if you can get them leads.
>
> If you're thinking about making a change — save this.

**Headline:** Watch This Before You Quit Your Job
**CTA:** Learn More

### Content Ad B — "Why Meta Ads Is the Most Underrated Career in 2026"
**Format:** Carousel (5 slides with bold text + clean design)
**Optimization:** Engagement
**Slides:**
1. "Why Meta Ads Is the Most Underrated Career in 2026"
2. "$131 BILLION spent on Meta ads last year. That number is going UP."
3. "Every business needs ads. Almost nobody knows how to run them well."
4. "No degree. No office. No boss. Just results."
5. "The question isn't IF this works. It's whether you'll learn it before everyone else does."

**Copy:**
> Most people looking for a career change are Googling "best careers 2026" and getting the same recycled lists.
>
> Meanwhile, businesses are literally begging for people who can run their ads.
>
> Swipe through — this might change what you do next.

### Content Ad C — "Day in the Life: Running Meta Ads for Clients"
**Format:** 45-60 second reel/video
**Optimization:** ThruPlay
**Copy:**
> People ask me what my days actually look like since I switched careers.
>
> 8am — Check campaign dashboards from bed. Everything's green.
> 9am — Gym.
> 11am — 30 min client call. Review last week's results.
> 12pm — Launch 2 new ad creatives for a client.
> 1pm — Done for the day. Maybe.
>
> No commute. No meetings about meetings. No asking permission to go to a dentist appointment.
>
> This isn't flexing — it's just what happens when you learn a skill businesses actually need.

---

# PHASE 2: CONVERSION ADS (15 Diverse Creatives — Andromeda Optimized)

## Campaign Structure
- **Objective:** Leads (or Conversions if using custom conversion)
- **Budget:** Start at $50-100/day, scale based on CPL
- **Targeting:**
  - Broad (let Andromeda find pockets)
  - Lookalike 1% from Phase 1 engagers
  - Interest stack: Entrepreneurship + Career Change + Digital Marketing
- **Custom Conversion:** Set to "Other" (not linked to standard event) — CRITICAL for financial category protection

## The 15 Diverse Ads (Complete Messaging — Each Unique Throughout)

### AD 1 — FREEDOM/ESCAPE
**Theme:** Escaping the 9-5 without starting from scratch
**Primary Text:**
> You don't need another job listing.
>
> You need a skill that lets you work from your couch, a coffee shop in Lisbon, or honestly... bed. (No judgment.)
>
> Meta ads is the one skill every business on the planet needs right now — and almost nobody knows how to do it well.
>
> I went from hating my alarm clock to choosing my own hours in 90 days. Not because I'm special. Because I learned the one skill companies will pay $3K-$10K/month for... and there aren't enough people who can do it.
>
> This isn't "start a dropshipping store" energy. This is a real, in-demand skill that real businesses are desperate to hire for.
>
> I put everything into a free guide — the exact roadmap I used to make the switch.

**Headline:** The Career Change That Doesn't Require Starting Over
**Description:** Free guide — how to go from stuck in a job you hate to running Meta ads for clients in 90 days.
**CTA:** Download Now

---

### AD 2 — INCOME/MATH
**Theme:** The financial math of Meta ads as a skill
**Primary Text:**
> They taught you algebra. They taught you how to annotate a poem. They never taught you the one skill that prints money in 2026.
>
> Every local business, every coach, every e-commerce brand, every real estate agent — they ALL need someone who can run their Meta ads. And they'll pay $3K-$10K a month per client for it.
>
> Do the math. 3 clients = $9K-$30K/month. No degree. No office. No boss.
>
> The reason this works for career changers specifically? You don't need 5 years of experience. You don't need a portfolio. You need to understand how the algorithm works, how to write ads that convert, and how to get results.
>
> That's exactly what this guide breaks down — step by step, no fluff.
>
> If you're sitting at your desk right now wondering "is this really it?" — it's not. Grab the guide.

**Headline:** 3 Clients = $9K-$30K/Month. No Degree Required.
**Description:** Free guide reveals exactly how to learn Meta ads and land your first paying clients — even with zero experience.
**CTA:** Get Free Guide

---

### AD 3 — LIFESTYLE VISUALIZATION
**Theme:** What daily life actually looks like
**Primary Text:**
> Tuesday, 11am. You're at the gym.
>
> Your phone buzzes — a client's campaign just generated 43 leads overnight. You didn't touch it since yesterday.
>
> Your friend texts: "how are you always free??"
>
> That's the life of someone who runs Meta ads for businesses.
>
> Here's what most people don't realize about career changes — the scary part isn't learning something new. It's picking the WRONG thing and wasting a year.
>
> Meta ads isn't a gamble. Businesses spent $131 billion on Meta advertising last year. That number is going up, not down. The demand for people who can manage those ads is insane — and growing.
>
> I built a guide specifically for people who are done with their current path and want something that actually works. Not theory. Not motivation. The actual steps.
>
> Grab it before you spend another week Googling "best careers to switch to in 2026."

**Headline:** The Tuesday Morning That Changed Everything
**Description:** Free guide — how career changers are building $10K/month businesses running Meta ads for clients.
**CTA:** Download Now

---

### AD 4 — DEMAND/SUPPLY GAP
**Theme:** There aren't enough people who can do this
**Primary Text:**
> There's a weird gap in the job market that nobody talks about.
>
> On one side: millions of businesses spending money on Meta ads every single day.
> On the other side: almost nobody who actually knows how to run them well.
>
> I'm not exaggerating. Most "social media managers" can schedule posts. They can NOT build a campaign that turns $1 into $5. That's a completely different skill.
>
> And businesses will pay serious money for it. We're talking $3K-$10K per month, per client. Retainer-based. Recurring revenue.
>
> I made the switch from a career I hated, and the hardest part wasn't learning the skill — it was believing the demand was real.
>
> It is. This guide shows you exactly how the market works and how to position yourself inside it.

**Headline:** The Skill Gap Nobody's Talking About
**Description:** Free guide — why businesses can't find enough Meta ad managers and how you can fill that gap.
**CTA:** Download Now

---

### AD 5 — RISK COMPARISON
**Theme:** This is less risky than staying where you are
**Primary Text:**
> Staying at a job you hate feels safe. Until layoffs hit. Until your industry shrinks. Until you're 45 and realize you traded your best years for "stability" that was never stable.
>
> Here's what actual risk looks like: betting your entire career on ONE employer, ONE industry, ONE paycheck.
>
> Here's what low risk looks like: learning a skill that every business needs, that you can do from anywhere, and that pays you based on results — not hours.
>
> Meta ads management is that skill. You learn it in weeks, not years. You start getting clients within months, not decades. And if one client leaves? You replace them. You're never dependent on one source again.
>
> This free guide breaks down the exact path — from zero experience to paid clients.
>
> The riskiest thing you can do right now is nothing.

**Headline:** The "Safe" Career Path Isn't Safe Anymore
**Description:** Free guide — why learning Meta ads is the lowest-risk career change you can make right now.
**CTA:** Get Free Guide

---

### AD 6 — NO TECH BACKGROUND NEEDED
**Theme:** You don't need to be technical
**Primary Text:**
> "But I'm not a tech person."
>
> Good. Neither was I. Neither are most of the people crushing it with Meta ads right now.
>
> Running Meta ads isn't coding. It's not graphic design. It's not "tech."
>
> It's understanding people. What makes them click. What makes them trust. What makes them buy.
>
> If you've ever convinced a friend to try a restaurant, you already have the core skill. Meta ads is just doing that at scale — with a dashboard that tells you exactly what's working.
>
> The technical stuff? There's maybe 3 hours of learning. The strategy? That's where the money is. And it's way more intuitive than people think.
>
> My free guide walks you through everything — even if the most technical thing you've done is set up a WiFi router.

**Headline:** Not a "Tech Person"? Perfect.
**Description:** Free guide — how non-technical people are building Meta ads careers (and why they're actually better at it).
**CTA:** Download Now

---

### AD 7 — AGE/TIMING
**Theme:** It's not too late (and actually it's ideal timing)
**Primary Text:**
> If you're 30, 40, or 50+ and thinking about a career change — stop letting people tell you it's too late.
>
> The Meta ads industry doesn't care how old you are. It cares if you can get results.
>
> Actually, here's a secret: older career changers often do BETTER at this. You've got business experience. You understand how companies work. You know how to talk to a business owner without sounding like a college kid with a marketing textbook.
>
> That's a massive advantage.
>
> The businesses hiring Meta ads managers are run by people YOUR age who are tired of working with 22-year-olds who can't hold a conversation.
>
> This guide shows you how to leverage what you already know + learn what you don't — and start getting paid within months.

**Headline:** Career Change After 30? Here's Your Unfair Advantage
**Description:** Free guide — why experienced professionals make the best Meta ads managers (and how to start).
**CTA:** Get Free Guide

---

### AD 8 — RECESSION-PROOF
**Theme:** This skill survives economic downturns
**Primary Text:**
> In 2008, people lost jobs. In 2020, people lost jobs. In every downturn, people lose jobs.
>
> You know what doesn't disappear in a recession? The need for businesses to get customers.
>
> When the economy gets tight, advertising doesn't stop — it gets MORE competitive. Which means businesses need skilled ad managers MORE, not less.
>
> Meta ads management is one of the few skills that actually becomes more valuable when things get hard. Because the businesses that survive downturns are the ones that keep marketing.
>
> I'm not here to scare you. I'm here to tell you there's a skill that holds up no matter what the economy does. And you can learn it faster than you think.
>
> Grab the free guide. Future-proof yourself.

**Headline:** The Recession-Proof Skill You're Ignoring
**Description:** Free guide — why Meta ads managers stay booked in any economy.
**CTA:** Download Now

---

### AD 9 — SIDE HUSTLE FIRST
**Theme:** You can start while keeping your day job
**Primary Text:**
> You don't have to quit your job to start this.
>
> Actually, don't. Seriously.
>
> The smartest career changers I know started running Meta ads on the side. Evenings. Weekends. Maybe 5-10 hours a week.
>
> They got their first client while still employed. Then their second. By the time they had 3 clients paying them monthly, the math was obvious — their "side thing" was making more than their salary.
>
> THAT'S when they quit. With a safety net. With proof it works. With zero dramatic "I'm following my dreams" moments that end in panic.
>
> This guide shows you exactly how to build your Meta ads business on the side — step by step — so you never have to take a blind leap.

**Headline:** Start on the Side. Quit When the Math Says So.
**Description:** Free guide — how to build a Meta ads business alongside your day job until it replaces your income.
**CTA:** Download Now

---

### AD 10 — SOCIAL PROOF/RESULTS
**Theme:** Regular people are doing this right now
**Primary Text:**
> Sarah was a nurse. Now she manages Meta ads for 4 healthcare clinics and makes more than she did working 60-hour weeks.
>
> Marcus was a teacher. He picked up 2 local restaurant clients and replaced his salary in 4 months.
>
> They weren't marketing geniuses. They weren't "natural entrepreneurs." They just learned one specific skill that businesses actually pay for.
>
> The path from "I have no idea how ads work" to "I have clients paying me monthly" is shorter than you think. It's not a 4-year degree. It's not a 12-month bootcamp.
>
> It's a focused guide + consistent action.
>
> This free guide is the same roadmap they used. Download it and see for yourself.

**Headline:** A Nurse. A Teacher. Now Full-Time Meta Ads Managers.
**Description:** Free guide — the exact roadmap real career changers used to build Meta ads businesses.
**CTA:** Download Now

---

### AD 11 — CLIENTS ARE EVERYWHERE
**Theme:** You already know people who need this
**Primary Text:**
> Think about the businesses in your neighborhood.
>
> The gym. The dentist. The pizza place. The real estate agent. The chiropractor. That boutique that just opened.
>
> Every single one of them is either running Meta ads badly... or not running them at all.
>
> Both of those are YOUR opportunity.
>
> When I started, my first client was literally my barber. He was boosting posts and wondering why nothing happened. I set up a real campaign for him, got him 30 new appointments in a month, and he told every business owner he knew.
>
> The clients aren't hiding. They're on your street. In your contacts. At your kid's school.
>
> This guide shows you how to approach them, what to say, and how to deliver results from day one.

**Headline:** Your First Client Might Be Your Barber
**Description:** Free guide — how to find Meta ads clients in your own neighborhood (and what to say to land them).
**CTA:** Download Now

---

### AD 12 — CREATIVE FULFILLMENT
**Theme:** This work is actually interesting
**Primary Text:**
> I never thought I'd say this about work: I actually look forward to it.
>
> Running Meta ads is part puzzle, part psychology, part creative experiment. You write a headline, test it, watch the data, adjust. It's like a game where winning means your client's business grows.
>
> After years of soul-crushing meetings and spreadsheets that didn't matter, this felt like waking up.
>
> Every client is a different challenge. A restaurant needs foot traffic. A coach needs applications. An e-commerce brand needs sales. You figure out the angle, build the campaign, and watch it work.
>
> If you're stuck in a career that bores you — this might be the thing that makes work feel like work worth doing.
>
> Free guide inside. No fluff, just the roadmap.

**Headline:** What If You Actually Liked Your Work?
**Description:** Free guide — how running Meta ads became the most fulfilling career move I ever made.
**CTA:** Download Now

---

### AD 13 — SPEED OF RESULTS
**Theme:** How fast you can actually start earning
**Primary Text:**
> Most career changes take years. New degree. New internship. New entry-level salary. Start from the bottom again.
>
> Meta ads is different.
>
> Week 1-2: Learn the fundamentals. Understand campaigns, audiences, creative.
> Week 3-4: Run practice campaigns. Get comfortable with the platform.
> Month 2: Land your first client (yes, really).
> Month 3: Get results. Get referrals. Get your second client.
>
> By month 4-6, most people following this path have 2-4 clients and are making $5K-$15K/month.
>
> I'm not saying it's easy. I'm saying it's fast. Way faster than going back to school or climbing another corporate ladder.
>
> This guide is the exact timeline and steps. Download it.

**Headline:** From Zero to Paid Clients in 60 Days
**Description:** Free guide — the week-by-week roadmap to your first Meta ads client.
**CTA:** Get Free Guide

---

### AD 14 — CORPORATE BURNOUT SPECIFIC
**Theme:** Speaking directly to burned-out corporate workers
**Primary Text:**
> If you've ever stared at a Zoom screen for the 4th hour straight and thought "there has to be something better" — hi. I see you.
>
> I spent 6 years in corporate. The politics. The performance reviews. The pretending to care about Q3 synergies.
>
> When I discovered Meta ads, it wasn't some overnight revelation. It was slow. I learned on weekends. Got a small client. Then another.
>
> But here's the moment I knew: I was sitting at my desk on a Tuesday, checked my phone, and saw my side clients had paid me more that month than my biweekly paycheck.
>
> That's when the math stopped being theoretical.
>
> If you're burned out and browsing your phone in meetings you don't need to be in — this guide is for you. It's the exit plan I wish I had sooner.

**Headline:** Dear Corporate Burnout: There's an Exit
**Description:** Free guide — how former corporate employees are building Meta ads businesses on their own terms.
**CTA:** Download Now

---

### AD 15 — CONTROL/INDEPENDENCE
**Theme:** Never depend on one employer again
**Primary Text:**
> The scariest part of my old career wasn't the work. It was knowing that one person — my boss — controlled my income, my schedule, and basically... my life.
>
> If they had a bad day, I had a bad day. If the company "restructured," I was done. My financial future sat in someone else's hands.
>
> Running Meta ads for clients flipped that completely.
>
> I have 5 clients. If one leaves, I still have 4. If I want more income, I get another client. If I want a week off, I set the campaigns and go.
>
> Nobody approves my vacation days. Nobody decides if I "deserve" a raise. I decide.
>
> This guide shows you how to build that kind of independence — step by step. No hype. Just the path.

**Headline:** Stop Letting One Person Control Your Income
**Description:** Free guide — how to build a Meta ads business where YOU control your time, income, and future.
**CTA:** Download Now

---

# PHASE 3: RETARGETING ADS ("Hammer Them" Strategy)

## Structure
- **Audience:** Anyone who engaged with Phase 1 or Phase 2 content but didn't convert
- **Budget:** 20-30% of total ad spend
- **Frequency:** 8-12 exposures over 30 days
- **Rotate 5 creatives** to prevent fatigue

### Retarget Ad 1 — Social Proof
> "347 people downloaded this guide last week. Here's what Sarah said after reading it: 'I got my first client in 3 weeks. I almost didn't download it. Glad I did.'"
>
> [Download the free guide]

### Retarget Ad 2 — Objection Buster
> "You don't need:
> ❌ A marketing degree
> ❌ Tech skills
> ❌ A big following
> ❌ Startup capital
>
> You DO need:
> ✅ A laptop
> ✅ The willingness to learn
> ✅ This free guide
>
> [Get it here]"

### Retarget Ad 3 — Urgency/FOMO
> "Every week you wait, more people in your city are learning this skill and locking down clients.
>
> The demand is massive right now. But it won't stay this open forever.
>
> The guide is free. The cost of waiting isn't.
>
> [Download now]"

### Retarget Ad 4 — Quick Win
> "One thing from the guide you can do TODAY:
>
> Open Google Maps. Search 'businesses near me.' Look at the ones running bad Facebook ads (you'll know when you see them).
>
> Those are your future clients.
>
> The guide shows you exactly how to approach them.
>
> [Get the guide]"

### Retarget Ad 5 — Direct Ask
> "You saw this guide before. You were interested. Something stopped you.
>
> It's free. It takes 15 minutes to read. And it might be the thing that changes your next 12 months.
>
> What's the downside?
>
> [Download the free guide]"

---

# PHASE 4: EMAIL SEQUENCE (7 Emails Over 14 Days — Every Other Day)

## Email 1 — Delivery + Expectation Setting
**Subject:** Here's your Meta Ads Career Guide (+ what's coming next)
**Send:** Immediately after opt-in

> Hey {first_name},
>
> Your guide is ready — [download it here].
>
> Before you dive in, here's what to expect over the next 2 weeks:
>
> I'm going to send you 6 more emails. Each one covers something specific that'll help you understand whether Meta ads management is the right career move for you.
>
> I'm not going to spam you. I'm not going to pitch you every email. I'm going to give you real, actionable stuff you can use whether you ever buy anything from me or not.
>
> Sound fair? Cool.
>
> Start with the guide. It's the foundation for everything else I'll share.
>
> Talk soon,
> [Coach Name]
>
> P.S. — If you only read ONE section of the guide, make it Chapter 3. That's where the "aha" moment usually hits.

---

## Email 2 — Teaching Email (The Market)
**Subject:** Why I stopped looking at job boards (and what I did instead)
**Send:** Day 3

> {first_name},
>
> When I was looking for a career change, I did what everyone does — I browsed job boards.
>
> Marketing Coordinator — $45K. Requires 3-5 years experience.
> Social Media Manager — $52K. Must know Adobe Suite, WordPress, SEO, email marketing, and also be a unicorn apparently.
>
> I remember thinking: even if I get one of these, I'm still trading my time for a paycheck. Just a different paycheck.
>
> Then I discovered something: businesses don't want to HIRE someone full-time for their ads. They want to PAY someone monthly to handle it.
>
> That's the key difference. You're not applying for a job. You're offering a service.
>
> The average Meta ads manager charges $1,500-$3,000 per client per month. Some charge $5K-$10K for bigger accounts.
>
> 3 clients at $2,500/month = $7,500/month. That's $90K/year. From 3 clients.
>
> I didn't need to convince a hiring manager I was qualified. I needed to convince 3 business owners I could get them customers.
>
> Way easier.
>
> Tomorrow I'll break down exactly WHAT you need to learn (it's less than you think).
>
> [Coach Name]

---

## Email 3 — Teaching Email (The Skill)
**Subject:** The 3 things you actually need to learn (that's it)
**Send:** Day 5

> {first_name},
>
> People overthink this. So let me simplify it.
>
> To run Meta ads for clients, you need to understand 3 things:
>
> **1. Campaign Structure**
> How to set up a campaign, pick the right objective, and organize your ad sets. This is the "technical" part, and it takes about a weekend to learn. Meta's own platform walks you through most of it.
>
> **2. Audience Targeting**
> Who should see the ads? This is where you learn about interest targeting, lookalike audiences, retargeting, and how Meta's algorithm finds the right people. Takes about a week to really understand.
>
> **3. Creative Strategy**
> What do the ads actually SAY? This is the most important part — and it's the part most people skip. Great targeting with bad creative = wasted money. Good creative with okay targeting = still works.
>
> That's it. Three things.
>
> You don't need to learn graphic design (Canva exists). You don't need to learn copywriting theory (I'll teach you templates). You don't need to understand code (there's zero coding).
>
> If you've read the guide, you already have a head start on all three.
>
> Next email: I'll show you how I got my first client — and it was embarrassingly simple.
>
> [Coach Name]

---

## Email 4 — Case Study Email
**Subject:** How I got my first client (it was almost too easy)
**Send:** Day 7

> {first_name},
>
> My first client was my friend's dad's auto detailing business.
>
> He was spending $200/month on boosted posts and getting basically nothing. I told him: "Let me try running real ads for you for 30 days. If it works, you pay me. If not, it's free."
>
> Week 1: Set up a proper campaign with local targeting and a strong offer ("$50 off full detail — this week only").
> Week 2: 23 leads came in.
> Week 3: He booked 14 of them.
> Week 4: He asked me to never stop.
>
> He paid me $1,500/month from that point forward. For maybe 3-4 hours of work per week.
>
> But here's the part that matters: he told his buddy who runs a landscaping company. That guy became client #2.
>
> Then client #2 told someone at his BNI group. Client #3.
>
> I didn't run ads for myself. I didn't cold call anyone. I got ONE result, and word of mouth did the rest.
>
> That's how this works for most people. The first client is the domino.
>
> If you haven't thought about who YOUR first client could be — re-read section 4 of the guide. I'll wait.
>
> [Coach Name]

---

## Email 5 — Teaching Email (Common Mistakes)
**Subject:** 5 mistakes that'll kill your Meta ads career before it starts
**Send:** Day 9

> {first_name},
>
> I've seen hundreds of people try to start a Meta ads business. The ones who fail usually make the same 5 mistakes:
>
> **1. Trying to learn everything before starting**
> You don't need to master every feature. You need to master the basics and get a client. You'll learn 10x faster with real money on the line.
>
> **2. Undercharging**
> $500/month sounds "safe" when you're new. But it attracts terrible clients and doesn't reflect the value you provide. Start at $1,500 minimum. You're managing their customer acquisition — that's worth real money.
>
> **3. Working with everyone**
> Pick a niche. Dentists. Realtors. Gyms. Restaurants. When you specialize, you build repeatable systems and get referrals within that industry.
>
> **4. Skipping the creative**
> The ad creative (image/video + copy) is 80% of whether a campaign works. Don't spend 3 hours on targeting and 5 minutes on the ad itself.
>
> **5. Not tracking results properly**
> If you can't show a client exactly how many leads/sales your ads generated, you'll lose them. Set up tracking from day one. This is non-negotiable.
>
> Avoid these 5 things and you're already ahead of 90% of people who try this.
>
> Next email: the offer. But before you read it, know this — everything I've sent you so far works on its own. You could take these emails + the guide and figure it out.
>
> I'm just going to show you the faster path.
>
> [Coach Name]

---

## Email 6 — The Offer
**Subject:** The faster path (if you want it)
**Send:** Day 11

> {first_name},
>
> Over the last 10 days, I've given you:
>
> ✅ The complete Meta Ads Career Guide
> ✅ How the market works and why there's massive demand
> ✅ The 3 core skills you need to learn
> ✅ How I got my first client (and how referrals built the rest)
> ✅ The 5 mistakes to avoid
>
> If you've been reading and thinking "okay, I'm in — but I want to move faster and not figure this out alone"...
>
> That's exactly why I built [COURSE NAME].
>
> Here's what's inside:
>
> 📚 **Module 1: Platform Mastery** — Complete walkthrough of Meta Ads Manager. Campaign setup, audience building, pixel installation, tracking setup. Screen-share style so you can follow along.
>
> 📚 **Module 2: Creative That Converts** — My exact templates for ad copy and creative. Fill in the blanks, launch, and iterate. Includes my top 20 highest-performing ad frameworks.
>
> 📚 **Module 3: Client Acquisition** — How to find, pitch, and close your first 3 clients. Scripts, outreach templates, pricing frameworks, and proposal templates included.
>
> 📚 **Module 4: Delivery & Retention** — How to actually manage client campaigns, report results, and keep clients paying you month after month.
>
> 📚 **Module 5: Scaling to $10K+/Month** — Systems, hiring, and automation to grow beyond 3 clients without burning out.
>
> Plus:
> - Weekly live Q&A calls (ask me anything, get real-time feedback on your campaigns)
> - Private community of career changers doing this together
> - Campaign templates you can copy and customize
> - Lifetime access (including all future updates)
>
> **Investment:** [PRICE]
>
> This isn't for everyone. It's for people who are serious about making this career change and want a proven roadmap + support system to get there faster.
>
> 👉 [Apply here] — I review every application personally.
>
> If you have questions, reply to this email. I read every one.
>
> [Coach Name]

---

## Email 7 — Invitation to Book Call
**Subject:** Let's talk (if you're serious)
**Send:** Day 14

> {first_name},
>
> Quick one today.
>
> If you read the last email about [COURSE NAME] and you're interested but have questions — let's get on a call.
>
> It's 20 minutes. No pressure. No weird sales tactics.
>
> We'll talk about:
> - Where you're at right now in your career
> - Whether Meta ads management is actually a fit for you (it's not for everyone)
> - What the program looks like and whether it makes sense for your situation
>
> If it's not a fit, I'll tell you. I'd rather you NOT join than join and be disappointed.
>
> 👉 [Book your call here]
>
> If you're not ready for a call, no stress. You're on my list. I'll keep sending you valuable stuff. And the guide isn't going anywhere.
>
> But if you're sitting on the fence and a conversation would help you decide — this is your invite.
>
> Talk soon,
> [Coach Name]

---

# PHASE 5: SMS/TEXT SEQUENCE (For Applicants — Post-Application)

## Text 1 — Application Confirmation
**Send:** Immediately after application
> Hey {first_name}! Got your application for [COURSE NAME]. I'm reviewing it now and will get back to you within 24 hours. Quick Q — what's the #1 thing you're hoping to get out of this? Just reply here.

## Text 2 — Call Reminder (24 hrs before)
**Send:** 24 hours before scheduled call
> Hey {first_name} — just a reminder we've got our call tomorrow at {time}. Looking forward to chatting about your Meta ads career plan. Any questions before then? 👊

## Text 3 — Call Reminder (1 hr before)
**Send:** 1 hour before call
> {first_name} — we're on in 1 hour! Here's the link: {zoom_link}. See you there.

## Text 4 — No Show Follow-Up
**Send:** 30 min after missed call
> Hey {first_name} — looks like we missed each other! No worries. Want to rebook? Here's my calendar: {calendar_link}. Pick whatever works best.

## Text 5 — Post-Call Follow-Up (If Didn't Close)
**Send:** 24 hours after call (if didn't enroll)
> Hey {first_name} — great chatting yesterday! Just wanted to check in — any questions came up since our call? Happy to answer anything over text. No rush.

## Text 6 — Soft Re-Engage (7 days post-call)
**Send:** 7 days after call (if still didn't enroll)
> {first_name} — quick update: just helped a student land their first Meta ads client this week. She's a former teacher. Made me think of our conversation. Still thinking about making the switch? Door's open whenever you're ready.

---

# PHASE 6: LONG-TERM NURTURE (80/20 Value-to-Pitch)

## Weekly Email Newsletter
- **80% value emails:** Tips, case studies, industry news, free mini-trainings
- **20% pitch emails:** Course enrollment windows, limited-time bonuses, new testimonials
- **Segmented by engagement:** High-engagers get more direct offers, low-engagers get more value
- **Reactivation campaign:** Every 90 days, targeted at people who engaged early but went cold

### Example Nurture Email Topics:
1. "3 Meta ads changes this month that actually matter"
2. "Client spotlight: How Mike went from UPS driver to $8K/month"
3. "The ad copy formula I stole from a Super Bowl commercial"
4. "5 niches that are BEGGING for Meta ads managers right now"
5. "My biggest campaign fail (and what I learned from it)"
6. "Why I'm bullish on Meta ads in 2026 (with data)"
7. "The 30-second audit that tells you if an ad is working"
8. "New module alert: Advanced retargeting masterclass" (pitch)
9. "How to handle a client who says 'the ads aren't working'"
10. "Enrollment opens Monday — here's what's new" (pitch)

---

# CAMPAIGN METRICS TO TRACK

| Metric | Target | Alert If |
|--------|--------|----------|
| CPM | $8-$15 | Over $20 |
| CTR | 1.5-3% | Under 1% |
| Cost Per Lead | $5-$15 | Over $25 |
| Landing Page Conv Rate | 25-40% | Under 20% |
| Email Open Rate | 35-50% | Under 25% |
| Email Click Rate | 5-10% | Under 3% |
| Application Rate | 10-20% of leads | Under 5% |
| Show Rate | 80-90% | Under 70% |
| Close Rate | 20-35% | Under 15% |
| Cost Per Acquisition | Varies by price | Track weekly |

---

# COMPLIANCE NOTES (Financial Special Ad Category)

## Words to AVOID in ads/landing pages/forms:
- Income-specific demographics ("six-figure," "high-earners")
- W-2, 1099, tax bracket references
- "Get rich," "make money fast" language
- Specific income claims with dollar amounts as guaranteed
- Financial qualification questions in forms

## Safe Alternatives:
- "Build a business" instead of "make money"
- "Work with clients" instead of "earn $X"
- "Professional development" instead of "career that pays $X"
- Use lifestyle language, not income language
- Keep financial references aspirational, not promissory

## Custom Conversion Setup:
1. Create custom conversion in Events Manager
2. Set standard event to "Other" (NOT linked to any standard event)
3. Name it descriptively (e.g., "Guide Download Complete")
4. Condition the pixel with qualified traffic BEFORE special ad category flag hits
5. Optimize campaigns around this custom conversion

---

*Campaign designed using Jeremy Haynes' framework: Andromeda creative diversity, Venus Fly Trap content-first approach, pixel conditioning, custom conversion workarounds, and high-ticket funnel architecture.*
