""" TheNicheQuiz.com — AI-Powered Niche Discovery for Health Insurance Rebuilt Feb 15, 2026 — Healthy Self-Employed Focus + Nano Banana Pro Images """ import os import json import csv import io import uuid import time from datetime import datetime from functools import wraps from pathlib import Path from flask import Flask, request, jsonify, render_template_string, redirect, url_for, session, make_response, send_from_directory import psycopg2 import psycopg2.extras import bcrypt app = Flask(__name__) app.secret_key = os.environ.get('FLASK_SECRET', 'nichequiz-secret-2026-feb') # --- Config --- DB_NAME = 'nichequiz' DB_USER = os.environ.get('DB_USER', 'jakeshore') GEMINI_API_KEY = os.environ.get('GEMINI_API_KEY', 'AIzaSyClMlVU3Z1jh1UBxTRn25yesH8RU1q_umY') IMAGES_DIR = Path('/Users/jakeshore/.clawdbot/workspace/nichequiz-app/generated-images') IMAGES_DIR.mkdir(exist_ok=True) PORT = 8877 # --- Gemini Client --- import google.generativeai as genai genai.configure(api_key=GEMINI_API_KEY) model = genai.GenerativeModel('gemini-2.0-flash') # --- DB --- def get_db(): return psycopg2.connect(dbname=DB_NAME, user=DB_USER, host='localhost', port=5432, options='-c search_path=public') def login_required(f): @wraps(f) def decorated(*args, **kwargs): if 'user_id' not in session: return redirect('/login') return f(*args, **kwargs) return decorated # --- Image Gen (direct API, no subprocess) --- def generate_ad_image(prompt, campaign_id): """Generate an image using Gemini image model directly (no subprocess).""" from google import genai as genai_new from google.genai import types as genai_types from PIL import Image as PILImage from io import BytesIO filename = f"campaign-{campaign_id}-{uuid.uuid4().hex[:8]}.png" filepath = IMAGES_DIR / filename try: client = genai_new.Client(api_key=GEMINI_API_KEY) response = client.models.generate_content( model="gemini-3-pro-image-preview", contents=prompt, config=genai_types.GenerateContentConfig( response_modalities=["TEXT", "IMAGE"], image_config=genai_types.ImageConfig( image_size="1K" ) ) ) for part in response.parts: if part.inline_data is not None: image_data = part.inline_data.data if isinstance(image_data, str): import base64 image_data = base64.b64decode(image_data) img = PILImage.open(BytesIO(image_data)) if img.mode == 'RGBA': rgb = PILImage.new('RGB', img.size, (255, 255, 255)) rgb.paste(img, mask=img.split()[3]) rgb.save(str(filepath), 'PNG') else: img.convert('RGB').save(str(filepath), 'PNG') print(f"Image saved: {filepath}") return filename print("No image in response") return None except Exception as e: print(f"Image gen error: {e}") import traceback; traceback.print_exc() return None # --- CSS --- CSS = """ *{margin:0;padding:0;box-sizing:border-box} :root{--bg:#0a0a0f;--surface:#12121a;--card:#1a1a2e;--border:#2a2a3e;--primary:#00d4aa;--primary-glow:#00d4aa33;--accent:#7c5cff;--text:#e8e8f0;--muted:#8888a0;--gold:#ffd700;--warm:#ff6b6b;--gradient:linear-gradient(135deg,#00d4aa,#7c5cff)} body{font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;background:var(--bg);color:var(--text);overflow-x:hidden;line-height:1.6} a{color:var(--primary);text-decoration:none} .hero{min-height:100vh;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:2rem;position:relative;overflow:hidden} .hero::before{content:'';position:absolute;top:-50%;left:-50%;width:200%;height:200%;background:radial-gradient(circle at 30% 50%,#00d4aa08 0%,transparent 50%),radial-gradient(circle at 70% 50%,#7c5cff08 0%,transparent 50%);animation:drift 20s ease-in-out infinite} @keyframes drift{0%,100%{transform:translate(0,0)}50%{transform:translate(-2%,2%)}} .hero-badge{display:inline-flex;align-items:center;gap:.5rem;padding:.5rem 1rem;border-radius:99px;border:1px solid var(--border);background:var(--surface);font-size:.85rem;color:var(--primary);margin-bottom:2rem;backdrop-filter:blur(10px)} .hero h1{font-size:clamp(2.2rem,5vw,4rem);font-weight:800;line-height:1.1;margin-bottom:1.5rem;background:var(--gradient);-webkit-background-clip:text;-webkit-text-fill-color:transparent} .hero .subtitle{font-size:1.4rem;color:var(--warm);font-weight:600;margin-bottom:1rem} .hero p{font-size:1.15rem;color:var(--muted);max-width:620px;margin-bottom:2rem;line-height:1.7} .hero-cta{display:inline-flex;align-items:center;gap:.5rem;padding:1rem 2.5rem;border-radius:12px;background:var(--gradient);color:#fff;font-size:1.1rem;font-weight:600;border:none;cursor:pointer;transition:all .3s;text-decoration:none} .hero-cta:hover{transform:translateY(-2px);box-shadow:0 8px 30px var(--primary-glow)} .section{padding:5rem 2rem;max-width:1100px;margin:0 auto} .section-title{font-size:2rem;font-weight:700;text-align:center;margin-bottom:1rem} .section-sub{text-align:center;color:var(--muted);margin-bottom:3rem;font-size:1.05rem;max-width:700px;margin-left:auto;margin-right:auto} .emotion-block{background:linear-gradient(135deg,#ff6b6b11,#7c5cff11);border:1px solid #ff6b6b44;border-radius:20px;padding:3rem;margin:2rem auto;max-width:800px;text-align:center} .emotion-block h2{color:var(--warm);font-size:1.8rem;margin-bottom:1.5rem} .emotion-block p{color:var(--text);line-height:1.8;font-size:1.05rem;margin-bottom:1rem} .emotion-block .callout{font-size:1.3rem;font-weight:700;color:var(--primary);margin-top:1.5rem} .steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:2rem} .step{background:var(--card);border:1px solid var(--border);border-radius:16px;padding:2rem;text-align:center;transition:all .3s} .step:hover{border-color:var(--primary);transform:translateY(-4px)} .step-num{width:48px;height:48px;border-radius:50%;background:var(--gradient);display:inline-flex;align-items:center;justify-content:center;font-weight:700;font-size:1.2rem;color:#fff;margin-bottom:1rem} .step h3{font-size:1.15rem;margin-bottom:.75rem} .step p{color:var(--muted);font-size:.95rem} .features{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:1.5rem} .feature{background:var(--card);border:1px solid var(--border);border-radius:16px;padding:1.75rem;transition:border .3s} .feature:hover{border-color:var(--primary)} .feature h3{color:var(--primary);margin-bottom:.5rem;font-size:1.05rem} .feature p{color:var(--muted);font-size:.93rem;line-height:1.6} .proof{display:flex;flex-wrap:wrap;gap:2rem;justify-content:center;margin-top:2rem} .proof-stat{text-align:center;padding:1.5rem 2rem} .proof-stat .num{font-size:2.5rem;font-weight:800;background:var(--gradient);-webkit-background-clip:text;-webkit-text-fill-color:transparent} .proof-stat .label{color:var(--muted);font-size:.9rem;margin-top:.25rem} /* Auth */ .auth-wrap{min-height:100vh;display:flex;align-items:center;justify-content:center;padding:2rem} .auth-card{background:var(--card);border:1px solid var(--border);border-radius:20px;padding:3rem;width:100%;max-width:420px} .auth-card h2{text-align:center;margin-bottom:.75rem;font-size:1.8rem} .auth-card .tagline{text-align:center;color:var(--muted);margin-bottom:2rem;font-size:.95rem} .form-group{margin-bottom:1.5rem} .form-group label{display:block;margin-bottom:.5rem;font-size:.9rem;color:var(--muted)} .form-group input{width:100%;padding:.85rem 1rem;border-radius:10px;border:1px solid var(--border);background:var(--surface);color:var(--text);font-size:1rem;outline:none;transition:border .3s} .form-group input:focus{border-color:var(--primary)} .btn{width:100%;padding:1rem;border-radius:12px;background:var(--gradient);color:#fff;font-size:1rem;font-weight:600;border:none;cursor:pointer;transition:all .3s} .btn:hover{transform:translateY(-2px);box-shadow:0 8px 30px var(--primary-glow)} .auth-link{text-align:center;margin-top:1.5rem;color:var(--muted);font-size:.9rem} .error-msg{background:#ff444422;border:1px solid #ff4444;border-radius:8px;padding:.75rem;margin-bottom:1rem;color:#ff6666;font-size:.9rem;text-align:center} /* Dashboard */ .dash-header{display:flex;justify-content:space-between;align-items:center;padding:1.5rem 2rem;border-bottom:1px solid var(--border);background:var(--surface);position:sticky;top:0;z-index:100} .dash-header h1{font-size:1.3rem;background:var(--gradient);-webkit-background-clip:text;-webkit-text-fill-color:transparent;font-weight:700} .dash-nav{display:flex;gap:1.25rem;align-items:center} .dash-nav a{color:var(--muted);font-size:.9rem;transition:color .3s} .dash-nav a:hover{color:var(--primary)} /* Quiz */ .quiz-container{max-width:720px;margin:3rem auto;padding:0 2rem} .quiz-step{display:none} .quiz-step.active{display:block;animation:fadeIn .4s ease} @keyframes fadeIn{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:translateY(0)}} .quiz-step h2{font-size:1.7rem;margin-bottom:.75rem;text-align:center} .quiz-step .step-desc{color:var(--muted);text-align:center;margin-bottom:2rem;font-size:1rem} .options{display:grid;gap:.75rem} .option{background:var(--card);border:2px solid var(--border);border-radius:12px;padding:1.15rem 1.25rem;cursor:pointer;transition:all .25s;font-size:.95rem} .option:hover{border-color:var(--primary);transform:translateX(4px)} .option.selected{border-color:var(--primary);background:var(--primary-glow)} .option .opt-title{font-weight:600;margin-bottom:.2rem} .option .opt-desc{color:var(--muted);font-size:.85rem} .quiz-nav{display:flex;justify-content:space-between;margin-top:2rem} .quiz-btn{padding:.85rem 2rem;border-radius:10px;border:1px solid var(--border);background:var(--surface);color:var(--text);cursor:pointer;font-size:.95rem;transition:all .3s} .quiz-btn:hover{border-color:var(--primary)} .quiz-btn.primary{background:var(--gradient);color:#fff;border:none} /* Campaigns */ .campaigns-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(320px,1fr));gap:1.5rem;padding:0 2rem 2rem} .campaign-card{background:var(--card);border:1px solid var(--border);border-radius:16px;overflow:hidden;transition:all .3s} .campaign-card:hover{border-color:var(--primary);transform:translateY(-3px)} .campaign-card img{width:100%;height:200px;object-fit:cover;border-bottom:1px solid var(--border)} .campaign-card .card-body{padding:1.25rem} .campaign-card h3{font-size:1.05rem;margin-bottom:.4rem} .campaign-card .meta{color:var(--muted);font-size:.82rem;margin-bottom:.75rem} .campaign-card .body-text{font-size:.9rem;margin-bottom:.75rem;line-height:1.5;color:var(--text)} .campaign-card .tags{display:flex;flex-wrap:wrap;gap:.4rem;margin-bottom:.75rem} .campaign-card .tag{background:var(--primary-glow);color:var(--primary);padding:.2rem .6rem;border-radius:99px;font-size:.75rem} .campaign-card .cta-line{color:var(--accent);font-size:.85rem;font-weight:600} .campaign-actions{display:flex;gap:.75rem;padding:1rem 1.25rem;border-top:1px solid var(--border)} .campaign-actions button,.campaign-actions a{padding:.5rem 1rem;border-radius:8px;border:1px solid var(--border);background:var(--surface);color:var(--text);cursor:pointer;font-size:.85rem;transition:all .3s;text-decoration:none;text-align:center} .campaign-actions button:hover,.campaign-actions a:hover{border-color:var(--primary)} .campaign-actions .primary{background:var(--gradient);color:#fff;border:none} /* Loading */ .loading{text-align:center;padding:4rem 2rem} .spinner{width:40px;height:40px;border:3px solid var(--border);border-top-color:var(--primary);border-radius:50%;animation:spin 1s linear infinite;margin:0 auto 1rem} @keyframes spin{to{transform:rotate(360deg)}} .loading p{color:var(--muted);font-size:.95rem} .loading .sub{font-size:.85rem;margin-top:.5rem;color:var(--accent)} /* Image generation status */ .img-generating{background:var(--surface);border:1px dashed var(--border);border-radius:8px;height:200px;display:flex;align-items:center;justify-content:center;color:var(--muted);font-size:.85rem} @media(max-width:768px){ .hero h1{font-size:2rem} .steps,.features{grid-template-columns:1fr} .proof{flex-direction:column;align-items:center} .campaigns-grid{grid-template-columns:1fr;padding:0 1rem 1rem} .dash-header{padding:1rem} .quiz-container{padding:0 1rem} } """ # --- Health Insurance Segments (for self-employed healthy people) --- SEGMENTS = [ {"id": "private-market", "title": "Private Health Plans (Off-Market)", "desc": "Skip the ACA marketplace entirely. Private plans that actually reward healthy people with lower premiums — no subsidies needed."}, {"id": "aca-smart", "title": "ACA Plans — The Smart Way", "desc": "ACA plans aren't just for low-income. Learn how to navigate the marketplace like a pro and find plans that don't punish you for being healthy."}, {"id": "private-vs-aca", "title": "Private vs. ACA — Side by Side", "desc": "Don't pick blindly. Compare private market plans against ACA options for YOUR situation. Healthy + self-employed = different math."}, {"id": "hsa-hdhp", "title": "HSA + High-Deductible Strategy", "desc": "Turn your health into a tax-advantaged wealth-building tool. Pay less now, invest the rest. Works with both private and ACA plans."}, {"id": "healthshare", "title": "Health Sharing Ministries", "desc": "Not insurance. Often 40-60% cheaper. Community-based cost sharing for healthy people who think differently about coverage."}, {"id": "directprimary", "title": "Direct Primary Care + Catastrophic", "desc": "Skip the middleman. $80/mo gets you a real doctor. Pair with a private catastrophic plan for the what-ifs."}, {"id": "freelancer", "title": "Freelancer & Gig Worker Plans", "desc": "1099 life means you're the HR department. Private plans, ACA tricks, and hybrid strategies that don't punish independence."}, {"id": "group-of-one", "title": "Group Plans for Solo Businesses", "desc": "LLC or S-corp tricks that unlock group rates for a company of one. Often beats both ACA and private individual plans."}, ] # --- Templates --- def page(content, script=''): return render_template_string( '' '' 'TheNicheQuiz — Health Insurance for the Self-Employed' '{{ content|safe }}' '', css=CSS, content=content, script=script ) # --- Routes --- @app.route('/') def landing(): content = """
Built for the self-employed

Stop Overpaying for Health Insurance You Barely Use

You're healthy. You're independent. You deserve better.

You didn't quit your 9-to-5 to hand $800/month to a system designed for someone else. Whether it's private market plans, smarter ACA strategies, or alternatives most people don't know exist — our AI finds the micro-niches where healthy self-employed people save thousands. Then it builds you 10 scroll-stopping ad campaigns to own that space.

Find My Niche — Free →

The Self-Employed Health Insurance Trap

You built something from nothing. You bet on yourself when everyone said get a real job. You're crushing it — except for one thing.

Every month, you write a check for health insurance you almost never use. No employer split. No subsidies. Just you, overpaying for a plan designed for someone with 3 chronic conditions and a corporate benefits team negotiating on their behalf.

Here's what nobody tells you: the private market rewards healthy people. And even if ACA is the right fit, there are ways to navigate it that most agents will never show you. Meanwhile, there are millions of self-employed people just like you — silently getting destroyed by a system that doesn't know they exist.

That's not just a problem. That's a niche. YOUR niche.

How It Works

3 steps. Under 2 minutes. Walk away with 10 emotionally-charged ad campaigns + AI-generated visuals ready to launch.

1

Pick Your Angle

Choose from 8 health insurance strategies — private market plans, ACA optimization, HSA hacks, health sharing, and more. Each one built for healthy self-employed people.

2

AI Finds the Gap

Our AI analyzes competition density and demand signals to find the most underserved micro-audiences — the specific people nobody is talking to.

3

Get 10 Campaigns + Visuals

Emotionally-resonant ad campaigns with headlines, copy, targeting, and AI-generated ad images. One-click CSV export to Meta Ads Manager.

What You Get

Everything to launch a micro-niche health insurance ad campaign that actually makes people feel something.

→ Hyper-Specific Micro-Niches

Not "self-employed health plans." Think "HSA-maximizing strategy for Austin-based Shopify store owners who run ultramarathons." That specific.

→ 10 Emotionally-Charged Campaigns

Copy that makes healthy self-employed people stop scrolling. Speaks to the quiet frustration of overpaying. The pride of independence. The fear of what-if.

→ AI-Generated Ad Visuals

Nano Banana Pro creates unique ad images for each campaign. No stock photos. No generic healthcare imagery. Real creative that matches your niche.

→ Meta Ads CSV Export

One-click download formatted for Meta Ads Manager bulk upload. Quiz to running ads in under 10 minutes.

→ Audience Personas

Detailed buyer profiles — their daily life, what keeps them up at night about coverage, what they'd click on, what makes them trust you.

→ Compliance-Aware Copy

Health insurance ad copy that respects CMS/state guidelines. No banned terms, no compliance headaches. Emotional but clean.

47
Micro-Niches Mapped
10
Campaigns + Images
<2min
Quiz Time
CSV
Meta Ads Ready
Find My Health Insurance Niche →

Free. No credit card. Built by people who also overpay for insurance.

""" return page(content) @app.route('/signup', methods=['GET']) def signup_page(): content = """

Let's Find Your Niche

Stop overpaying. Start owning a micro-market.
Already have an account? Log in
""" script = """ async function doSignup(e) { e.preventDefault(); const resp = await fetch('/api/signup', { method: 'POST', headers: {'Content-Type': 'application/json'}, body: JSON.stringify({email: document.getElementById('email').value, password: document.getElementById('password').value}) }); const data = await resp.json(); if (data.ok) { window.location.href = '/quiz'; } else { document.getElementById('error').innerHTML = '
' + data.error + '
'; } } """ return page(content, script) @app.route('/login', methods=['GET']) def login_page(): content = """

Welcome Back

Your niches are waiting.
Don't have an account? Sign up free
""" script = """ async function doLogin(e) { e.preventDefault(); const resp = await fetch('/api/login', { method: 'POST', headers: {'Content-Type': 'application/json'}, body: JSON.stringify({email: document.getElementById('email').value, password: document.getElementById('password').value}) }); const data = await resp.json(); if (data.ok) { window.location.href = '/quiz'; } else { document.getElementById('error').innerHTML = '
' + data.error + '
'; } } """ return page(content, script) @app.route('/quiz') @login_required def quiz_page(): opts = '' for s in SEGMENTS: opts += f'''
\
{s["title"]}
\
{s["desc"]}
''' content = f"""

TheNicheQuiz

My Campaigns Logout

What's Your Angle?

Pick the health insurance strategy that resonates with your audience — private market, ACA, or alternative options for healthy self-employed people who refuse to overpay.

{opts}
""" return page(content, QUIZ_SCRIPT) QUIZ_SCRIPT = """ let currentStep = 0; let selections = {}; function showStep(n) { document.querySelectorAll('.quiz-step').forEach(s => s.classList.remove('active')); const step = document.getElementById('step-' + n); if (step) step.classList.add('active'); currentStep = n; } function selectOption(step, value, title) { selections[step] = {value, title}; document.querySelectorAll('#step-' + step + ' .option').forEach(o => o.classList.remove('selected')); event.currentTarget.classList.add('selected'); } function nextStep() { if (!selections[currentStep]) { alert('Pick one first!'); return; } if (currentStep === 0) loadSubNiches(selections[0].value, selections[0].title); else if (currentStep === 1) loadMicroNiches(selections[0].value, selections[1].value, selections[1].title); else if (currentStep === 2) generateCampaigns(); } async function loadSubNiches(segment, segmentTitle) { const container = document.getElementById('step-1'); container.innerHTML = '

Finding underserved sub-niches in ' + segmentTitle + '...

'; container.classList.add('active'); document.getElementById('step-0').classList.remove('active'); currentStep = 1; const resp = await fetch('/api/sub-niches', { method: 'POST', headers: {'Content-Type': 'application/json'}, body: JSON.stringify({segment, segment_title: segmentTitle}) }); const data = await resp.json(); if (!data.ok) { container.innerHTML = '

Error: ' + (data.error||'Unknown') + '


'; return; } let html = '

Narrow It Down

These are the underserved sub-niches where healthy self-employed people are being ignored.

'; data.sub_niches.forEach(sn => { html += '
'; html += '
' + sn.title + '
'; html += '
' + sn.description + '
'; }); html += '
'; html += '
'; container.innerHTML = html; } async function loadMicroNiches(segment, subNiche, subNicheTitle) { const container = document.getElementById('step-2'); container.innerHTML = '

Drilling into ' + subNicheTitle + '...

Finding the people nobody is talking to yet.
'; container.classList.add('active'); document.getElementById('step-1').classList.remove('active'); currentStep = 2; const resp = await fetch('/api/micro-niches', { method: 'POST', headers: {'Content-Type': 'application/json'}, body: JSON.stringify({segment, sub_niche: subNiche, sub_niche_title: subNicheTitle, segment_title: selections[0].title}) }); const data = await resp.json(); if (!data.ok) { container.innerHTML = '

Error: ' + (data.error||'Unknown') + '


'; return; } let html = '

Pick Your Micro-Niche

These people need to hear from you. Pick the one that lights you up.

'; data.micro_niches.forEach(mn => { html += '
'; html += '
' + mn.title + '
'; html += '
' + mn.description + ' Opportunity: ' + mn.opportunity + '
'; }); html += '
'; html += '
'; container.innerHTML = html; } async function generateCampaigns() { const area = document.getElementById('campaigns-area'); area.style.display = 'block'; area.innerHTML = '

Generating 10 emotionally-charged campaigns...

AI is writing copy + creating ad visuals. This takes 30-60 seconds.
'; document.querySelectorAll('.quiz-step').forEach(s => s.classList.remove('active')); const resp = await fetch('/api/generate-campaigns', { method: 'POST', headers: {'Content-Type': 'application/json'}, body: JSON.stringify({ segment: selections[0].title, sub_niche: selections[1].title, micro_niche: selections[2].title }) }); const data = await resp.json(); if (!data.ok) { area.innerHTML = '

Error: ' + (data.error||'Unknown') + '


Try Again
'; return; } let html = '

Your 10 Campaigns

'; html += '

' + selections[0].title + ' → ' + selections[1].title + ' → ' + selections[2].title + '

'; html += '
'; html += 'Export CSV (Meta Ads) ↓'; html += 'My Campaigns →
'; html += '
'; data.campaigns.forEach((c, i) => { let imgHtml = c.image_url ? '' + c.headline + '' : '
Image generating...
'; let tags = (c.targeting || []).map(t => '' + t + '').join(''); html += '
' + imgHtml + '
'; html += '

' + (i+1) + '. ' + c.headline + '

'; html += '
' + c.format + ' · ' + c.objective + '
'; html += '
' + c.body + '
'; html += '
' + tags + '
'; html += '
' + c.cta + '
'; }); html += '
'; // Start image generation polling if (data.images_pending) { html += '
Generating AI ad images (1 of 10)...
'; } area.innerHTML = html; if (data.images_pending) { setTimeout(() => pollImages(data.campaign_id), 2000); } } async function pollImages(campaignId) { try { const resp = await fetch('/api/campaign-images/' + campaignId); const data = await resp.json(); if (data.ok && data.images && data.images.length > 0) { const cards = document.querySelectorAll('.campaign-card'); data.images.forEach((img, i) => { if (img && cards[i]) { const placeholder = cards[i].querySelector('.img-generating'); if (placeholder) { const newImg = document.createElement('img'); newImg.src = img; newImg.alt = 'Campaign ' + (i+1); placeholder.replaceWith(newImg); } } }); const poll = document.getElementById('img-poll'); if (data.all_done) { if (poll) poll.innerHTML = 'All 10 images generated!'; setTimeout(() => { if(poll) poll.remove(); }, 3000); } else { if (poll) poll.innerHTML = 'Generating AI ad images (' + data.count + ' of ' + data.total + ')...'; setTimeout(() => pollImages(campaignId), 5000); } } else { setTimeout(() => pollImages(campaignId), 3000); } } catch(e) { console.error(e); setTimeout(() => pollImages(campaignId), 5000); } } """ @app.route('/dashboard') @login_required def dashboard(): conn = get_db() cur = conn.cursor(cursor_factory=psycopg2.extras.RealDictCursor) cur.execute("SELECT * FROM campaigns WHERE user_id = %s ORDER BY created_at DESC", (session['user_id'],)) campaigns = cur.fetchall() cur.close() conn.close() cards = '' for c in campaigns: data = c['campaign_data'] if isinstance(c['campaign_data'], dict) else json.loads(c['campaign_data']) if c['campaign_data'] else {} count = len(data.get('campaigns', [])) cards += f"""

{c['micro_niche'] or c['name'] or 'Untitled'}

{c['industry'] or ''} → {c['sub_niche'] or ''} · {count} campaigns · {c['created_at'].strftime('%b %d') if c['created_at'] else ''}
View Export CSV
""" if not cards: cards = '

No campaigns yet.

Take the Quiz →
' content = f"""

TheNicheQuiz

New QuizLogout

Your Campaigns

{cards}
""" return page(content) @app.route('/campaign/') @login_required def view_campaign(cid): conn = get_db() cur = conn.cursor(cursor_factory=psycopg2.extras.RealDictCursor) cur.execute("SELECT * FROM campaigns WHERE id = %s AND user_id = %s", (cid, session['user_id'])) c = cur.fetchone() # Get images cur.execute("SELECT * FROM generated_images WHERE campaign_id = %s ORDER BY id", (cid,)) images = cur.fetchall() cur.close() conn.close() if not c: return redirect('/dashboard') data = c['campaign_data'] if isinstance(c['campaign_data'], dict) else json.loads(c['campaign_data']) if c['campaign_data'] else {} camps = data.get('campaigns', []) img_map = {i: img['filename'] for i, img in enumerate(images)} cards = '' for i, camp in enumerate(camps): img_html = f'{camp.get(' if i in img_map else '' tags = ''.join(f'{t}' for t in camp.get('targeting', [])) cards += f"""
{img_html}

{i+1}. {camp.get('headline','')}

{camp.get('format','')} · {camp.get('objective','')}
{camp.get('body','')}
{tags}
{camp.get('cta','')}
""" content = f"""

TheNicheQuiz

← BackExport CSVLogout

{c['micro_niche'] or c['name']}

{c['industry'] or ''} → {c['sub_niche'] or ''} → {c['micro_niche'] or ''}

{cards}
""" return page(content) @app.route('/images/') def serve_image(filename): return send_from_directory(str(IMAGES_DIR), filename) @app.route('/logout') def logout(): session.clear() return redirect('/') # ============ API ROUTES ============ @app.route('/api/signup', methods=['POST']) def api_signup(): data = request.json email = (data.get('email') or '').strip().lower() password = data.get('password') or '' if not email or not password: return jsonify({'ok': False, 'error': 'Email and password required'}) if len(password) < 6: return jsonify({'ok': False, 'error': 'Password must be at least 6 characters'}) pw_hash = bcrypt.hashpw(password.encode(), bcrypt.gensalt()).decode() conn = get_db() cur = conn.cursor() try: cur.execute("INSERT INTO users (email, password_hash) VALUES (%s, %s) RETURNING id", (email, pw_hash)) uid = cur.fetchone()[0] conn.commit() session['user_id'] = uid session['email'] = email return jsonify({'ok': True}) except psycopg2.IntegrityError: conn.rollback() return jsonify({'ok': False, 'error': 'Email already registered'}) finally: cur.close(); conn.close() @app.route('/api/login', methods=['POST']) def api_login(): data = request.json email = (data.get('email') or '').strip().lower() password = data.get('password') or '' conn = get_db() cur = conn.cursor() cur.execute("SELECT id, password_hash FROM users WHERE email = %s", (email,)) row = cur.fetchone() cur.close(); conn.close() if not row or not bcrypt.checkpw(password.encode(), row[1].encode()): return jsonify({'ok': False, 'error': 'Invalid email or password'}) session['user_id'] = row[0] session['email'] = email return jsonify({'ok': True}) @app.route('/api/sub-niches', methods=['POST']) @login_required def api_sub_niches(): data = request.json segment_title = data.get('segment_title', '') prompt = f"""You are a health insurance strategist for HEALTHY SELF-EMPLOYED people who earn too much for ACA subsidies and don't have chronic conditions. They are independent, proud, and smart with money — but they're overpaying for coverage they barely use. Given the strategy "{segment_title}", generate exactly 6 underserved sub-niches within this area. CRITICAL RULES: - Every sub-niche must be specific to healthy self-employed/1099/freelance people - NOT sick people. NOT corporate employees. NOT people who need heavy medical care - When relevant, include BOTH private market and ACA angles — don't assume everyone knows only ACA exists. Many healthy self-employed people can save significantly with private/off-marketplace plans that reward good health - If the strategy involves ACA, frame it as a SMART choice, not a last resort. Some ACA plans ARE the best option even for high earners — show them how - Include specific professions, industries, or life situations where possible For each, return: - id: kebab-case - title: Clear specific sub-niche (include the TYPE of self-employed person) - description: 1-2 sentences. Why this specific group is underserved and how much they could save. Mention private vs ACA where relevant. Return ONLY valid JSON array, no markdown: [{{"id":"example","title":"Sub-Niche Name","description":"Why underserved..."}}]""" try: response = model.generate_content(prompt) text = response.text.strip() if text.startswith('```'): text = text.split('\n',1)[1].rsplit('```',1)[0].strip() subs = json.loads(text) return jsonify({'ok': True, 'sub_niches': subs[:6]}) except Exception as e: return jsonify({'ok': False, 'error': str(e)[:200]}) @app.route('/api/micro-niches', methods=['POST']) @login_required def api_micro_niches(): data = request.json segment_title = data.get('segment_title', '') sub_niche_title = data.get('sub_niche_title', '') prompt = f"""You are a micro-niche expert for HEALTHY SELF-EMPLOYED people overpaying for health insurance. Strategy: "{segment_title}" Sub-niche: "{sub_niche_title}" Generate exactly 6 HYPER-SPECIFIC micro-niches. These must be so specific that a Facebook ad targeting them would make the person say "this is literally about ME." RULES: - Every micro-niche is for healthy, self-employed people - Include specific professions, locations, life situations, age ranges - Think: "30-something yoga instructor in Denver who just went full-time self-employed and is paying $650/mo for a plan she's used once" - The emotional hook: these people feel INVISIBLE to the insurance industry. They're successful but getting a raw deal - IMPORTANT: Don't assume all these people should avoid ACA — some ACA plans ARE the best option. The point is they need someone to show them ALL options (private market, ACA, alternatives) and help them pick the RIGHT one for their health status and income - If relevant, specify whether the micro-niche leans private market or ACA or hybrid Return: - id: kebab-case - title: Very specific (profession + location or life situation + insurance angle) - description: Why this micro-niche is profitable and emotionally charged. Mention whether private or ACA tends to win for this group. - opportunity: "HIGH", "VERY HIGH", or "EXTREME" ONLY valid JSON array, no markdown: [{{"id":"ex","title":"Specific Niche","description":"Why...","opportunity":"HIGH"}}]""" try: response = model.generate_content(prompt) text = response.text.strip() if text.startswith('```'): text = text.split('\n',1)[1].rsplit('```',1)[0].strip() micros = json.loads(text) return jsonify({'ok': True, 'micro_niches': micros[:6]}) except Exception as e: return jsonify({'ok': False, 'error': str(e)[:200]}) @app.route('/api/generate-campaigns', methods=['POST']) @login_required def api_generate_campaigns(): data = request.json segment = data.get('segment', '') sub_niche = data.get('sub_niche', '') micro_niche = data.get('micro_niche', '') campaign_name = f"{micro_niche[:200]}" if micro_niche else f"{sub_niche[:200]}" prompt = f"""You are an elite Facebook/Instagram ad copywriter specializing in health insurance for HEALTHY SELF-EMPLOYED people. Micro-niche: {micro_niche} Path: {segment} → {sub_niche} → {micro_niche} AUDIENCE: Healthy, self-employed, earning good money. They barely use their insurance but pay a fortune for it. They are proud of their independence but quietly frustrated about overpaying. They are NOT in crisis — they're in a slow burn of resentment. They may or may not know about private market plans as an alternative to ACA. KEY MESSAGE: There ARE options — private market plans that reward good health, smarter ACA strategies, or hybrid approaches. The point is: someone finally gets their situation and can show them ALL the options. CREATE 10 ad campaigns. Each must make the reader FEEL something powerful: - The quiet anger of subsidizing everyone else's healthcare - The pride of being self-made and deserving better - The "wait, there's actually an option for people like ME?" moment (private market revelation) - The fear they try not to think about — what if something DID happen? - The relief of finally finding someone who gets their situation - The injustice of the system punishing healthy independent people - The empowerment of learning you have MORE choices than you thought (private + ACA + alternatives) RULES: - Headlines: Under 40 chars. Punchy. Personal. Make them stop scrolling. - Body: 2-3 sentences. Conversational. Like a friend who GETS IT telling them about a better way. NOT corporate. NOT salesy. Real talk. - At least 3 campaigns should mention private market plans as an option alongside or instead of ACA - At least 2 campaigns should be ACA-positive (showing how to navigate ACA smartly) - Every campaign must feel like it was written specifically for THIS micro-niche - CMS/state compliant — no guaranteed savings amounts, no specific pricing without qualification - Mix formats: Single Image, Carousel, Video, Story, Reel - Mix objectives: Lead Gen, Traffic, Conversions, Awareness - Targeting: 3-4 hyper-specific criteria per campaign IMAGE PROMPTS — THIS IS CRITICAL: For each campaign, include an "image_prompt" that describes a TEXT-HEAVY ad creative where 60-80% of the image is BOLD TEXT. The image should look like a finished, scroll-stopping Facebook ad. Describe: - The EXACT large text that should appear on the image (a direct callout to the ICP, like "HEY AUSTIN FREELANCERS — STILL OVERPAYING FOR INSURANCE?" or "$743/MONTH FOR A PLAN YOU'VE USED TWICE?") - The color scheme (high contrast — dark bg with bright text, or bold color blocks) - A small supporting visual element (icon, silhouette, or lifestyle image taking up 20-30% of the space) - The overall emotional tone of the visual (anger, empowerment, relief, curiosity) The text ON the image should be the STAR. It should feel like a personal callout that makes the ICP say "are they talking about ME?" Return ONLY valid JSON array: [{{"headline":"...","body":"...","cta":"...","format":"...","objective":"...","targeting":["..."],"image_prompt":"..."}}]""" try: response = model.generate_content(prompt) text = response.text.strip() if text.startswith('```'): text = text.split('\n',1)[1].rsplit('```',1)[0].strip() campaigns = json.loads(text)[:10] # Save to DB (use existing schema with name column) conn = get_db() cur = conn.cursor() cur.execute( "INSERT INTO campaigns (user_id, name, industry, sub_niche, micro_niche, campaign_data) VALUES (%s, %s, %s, %s, %s, %s) RETURNING id", (session['user_id'], campaign_name, segment, sub_niche, micro_niche, json.dumps({'campaigns': campaigns})) ) campaign_id = cur.fetchone()[0] conn.commit() cur.close(); conn.close() # Return campaigns immediately — images generated on-demand via separate endpoint for c in campaigns: c['image_url'] = None return jsonify({'ok': True, 'campaigns': campaigns, 'campaign_id': campaign_id, 'images_pending': True}) except Exception as e: import traceback traceback.print_exc() return jsonify({'ok': False, 'error': str(e)[:300]}) # Background image generation (one at a time) import threading _image_gen_lock = threading.Lock() _image_gen_active = {} # campaign_id -> True if generating def _bg_generate_image(campaign_id, user_id, camp_index, camps): """Generate one image in background thread.""" try: camp = camps[camp_index] img_prompt = camp.get('image_prompt', 'Health insurance ad') full_prompt = f"Create a bold, eye-catching Facebook ad image that is 60-80% large text. The text should directly call out the target audience and make them stop scrolling. Style: modern, high contrast, vibrant colors (dark background with bright text OR bold color blocks). The text should be the MAIN element — big, punchy, impossible to ignore. Small lifestyle image or icon in the corner as supporting visual. Think Instagram quote card meets direct response ad. Here's the concept: {img_prompt}" filename = generate_ad_image(full_prompt, campaign_id) if filename: conn = get_db() cur = conn.cursor() cur.execute( "INSERT INTO generated_images (user_id, campaign_id, filename, prompt) VALUES (%s, %s, %s, %s)", (user_id, campaign_id, filename, img_prompt) ) conn.commit() cur.close(); conn.close() print(f"Image {camp_index+1} generated for campaign {campaign_id}: {filename}") except Exception as e: print(f"BG image gen error: {e}") finally: _image_gen_active.pop(campaign_id, None) @app.route('/api/campaign-images/') @login_required def api_campaign_images(cid): conn = get_db() cur = conn.cursor(cursor_factory=psycopg2.extras.RealDictCursor) cur.execute("SELECT * FROM campaigns WHERE id = %s AND user_id = %s", (cid, session['user_id'])) c = cur.fetchone() if not c: cur.close(); conn.close() return jsonify({'ok': False}) data = c['campaign_data'] if isinstance(c['campaign_data'], dict) else json.loads(c['campaign_data']) if c['campaign_data'] else {} camps = data.get('campaigns', []) total = len(camps) cur.execute("SELECT filename FROM generated_images WHERE campaign_id = %s ORDER BY id", (cid,)) existing = cur.fetchall() existing_count = len(existing) cur.close(); conn.close() # Kick off next image in background if not already generating if existing_count < total and cid not in _image_gen_active: _image_gen_active[cid] = True uid = session['user_id'] t = threading.Thread(target=_bg_generate_image, args=(cid, uid, existing_count, camps), daemon=True) t.start() img_urls = [f"/images/{img['filename']}" for img in existing] return jsonify({'ok': True, 'images': img_urls, 'all_done': existing_count >= total, 'count': existing_count, 'total': total, 'generating': cid in _image_gen_active}) @app.route('/api/export-csv/') @login_required def api_export_csv(cid): conn = get_db() cur = conn.cursor(cursor_factory=psycopg2.extras.RealDictCursor) cur.execute("SELECT * FROM campaigns WHERE id = %s AND user_id = %s", (cid, session['user_id'])) c = cur.fetchone() cur.close(); conn.close() if not c: return "Not found", 404 data = c['campaign_data'] if isinstance(c['campaign_data'], dict) else json.loads(c['campaign_data']) if c['campaign_data'] else {} camps = data.get('campaigns', []) niche = c['micro_niche'] or c['name'] or 'Campaign' output = io.StringIO() writer = csv.writer(output) writer.writerow(['Campaign Name','Ad Set Name','Ad Name','Headline','Primary Text','CTA','Format','Objective','Targeting','Image Prompt']) for i, camp in enumerate(camps): writer.writerow([ f"{niche} - Campaign {i+1}", f"{niche} - AdSet {i+1}", f"{niche} - Ad {i+1}", camp.get('headline',''), camp.get('body',''), camp.get('cta',''), camp.get('format',''), camp.get('objective',''), '; '.join(camp.get('targeting',[])), camp.get('image_prompt','') ]) resp = make_response(output.getvalue()) resp.headers['Content-Type'] = 'text/csv' resp.headers['Content-Disposition'] = f'attachment; filename=nichequiz-{cid}-meta-ads.csv' return resp if __name__ == '__main__': print(f"TheNicheQuiz running on http://localhost:{PORT}") app.run(host='0.0.0.0', port=PORT, debug=False)