# Burton Method Competitor Research Intel

## Week of February 3, 2026

### Key Developments
- **7Sage:** MAJOR REVERSAL — After announcing March 1 deadline to kill pre-made problem sets, backtracked and kept them "for the time being" after community pushback. Still building auto-adjusting difficulty. Trust erosion + platform direction uncertainty.
- **PowerScore:** Brand fracture confirmed across podcast platforms. Killoran departure official. Denning solo. Barbri corporate creep. Free webinars Feb 3 & 18 = student retention play.
- **LSAT Demon:** Steady state. Daily podcast Ep 542+. New "Tuition Roll Call" feature in Scholarship Estimator (509 data viz). Live classes running. No core product innovation.
- **Blueprint:** Published strong article on Jan 2026 RC comparative passage removal. Practice exams updated with tablet mode. Continuing SEO commodity play ("Top Law Schools in [State]").
- **Kaplan:** $200 off promo STILL running (was supposed to expire Jan 31 — extended). $750 off bar review through Feb 27. Up to 25% off general exam prep. Pure discount play, zero innovation.
- **Magoosh:** Still asleep. Updated lessons/schedules (boilerplate). Free prep for LSAC fee waiver recipients. No innovation.
- **Hey Future Lawyer:** Ben Parker back after ~2 week illness. Podcast on 2026 being "most chaotic cycle ever." Anti-corporate "prep is junk food" positioning continues.
- **LSAC:** Feb LSAT dates Feb 6-7, scores Feb 25. April 2026 dates: Apr 9-11 (reg deadline Feb 26). Remote proctoring continues. Applicant surge: up 33%, applications up 27%.
- **AdeptLR:** AI-first adaptive drilling expanding question bank. Now includes PrepTests 1-18, 21, 23, 101-159, A, Feb 1997. Still LR + RC only. Monitor for curriculum expansion.

### Top Action Items
1. **Feb 7-25 limbo content** — Post-LSAT content for score-anxious students
2. **Target PowerScore refugees** — Brand fracture + Barbri energy = displaced students
3. **RC change content** — Blueprint beat everyone; Burton Method needs own coverage
4. **7Sage confusion** — Drilling reversal creates trust gap; position stability

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## Previous Weeks (Compressed)

### Week of February 2, 2026
- 7Sage announced drilling transition for March 1 (later reversed). PowerScore brand fracture deepening with Denning solo. LSAT Demon content machine, no product changes. Blueprint SEO play. Kaplan $200 off promo supposedly expired. Magoosh dormant. Hey Future Lawyer active on applicant surge. LSAC Feb dates Feb 6-7. AdeptLR monitoring as AI-first drilling competitor.

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## Previous Weeks (Compressed)

### Week of February 1, 2026
- Market exploding: applicants up 33%, LSAT registrations up 22%, Feb 2026 tracking 20-25% above prior year. Drivers: political climate, weak job market, format changes. LSAC using all-new content due to stolen test concerns. RC comparative reading no longer guaranteed (permanent Jan 2026 change).

### Week of January 26, 2026
- PowerScore: Dave Killoran departed — "former CEO/Director." Jon Denning solo. Brand significantly weakened. 7Sage: full platform redesign with drill-first philosophy, weekly data blog, tutor scaling. LSAT Demon: pricing stable ($0/$95/$195/$295/mo), Smart Drilling + Ask Button + LawHub Import, quick on RC coverage. Blueprint: practice exams updated with tablet mode for digital LSAT, strong SEO. Kaplan: 2026 Premium Prep book, $200 off promo, 170+/10-point guarantee. Magoosh: quiet, budget positioning. Hey Future Lawyer: anti-corporate podcast, scholarship-focused, free sessions. LSAC: Feb 2026 scheduling open, remote proctoring continues. AdeptLR spotted: AI-first adaptive drilling, PhD algorithm, 52% faster LR claim.