# OSKV LABS — Master Task Breakdown
## Distilled from Olly & Kevin's Business Plan Doc + Strategy PDF

**Start Date:** Feb 10, 2026 (today — fresh start)
**30-Day Target:** Paid tiers live with first subscribers by March 12

---

## ALREADY DONE (from Google Doc)
- [x] Stripe payment links created for 4 tiers ($5, $30, $50, $200)
- [x] Business plan document written
- [x] Tier structure defined (5 tiers: Free through Apprenticeship)
- [x] Core philosophy + brand guardrails established
- [x] Funnel architecture mapped (IG personal → @oskv.labs → Discord)
- [x] Weekly programming rhythm designed (Mon/Wed/Fri)
- [x] Discord server exists (invited via link Feb 5)

## STILL NEEDS DOING (from Google Doc — noted as incomplete)
- [ ] "Full explanation from A to Z of what people get from each tier point"
- [ ] "Add description for each tier"
- [ ] Stripe links need updating to match finalized pricing ($12, $35, $90, $300-500)
- [ ] Tier 4 (Apprenticeship) link not yet created

---

## WEEK 1: FOUNDATION (Feb 10–16) — "Get the house in order"

### OLLY's Tasks:
| # | Task | Due | Status |
|---|------|-----|--------|
| O1 | Write tier descriptions for Tier 0 (Lab Floor) + Tier 1 (Observers) in Google Doc — what members get, positioning language | Feb 11 | |
| O2 | Post 1 process fragment on @quowavy (BTS clip, timeline scrub, or AI test) | Feb 11 | |
| O3 | Post 1 more piece of content on @quowavy (decision narration or career reality drop) | Feb 13 | |
| O4 | Set up @oskv.labs IG account (if not already created) — bio, profile pic, highlight covers | Feb 14 | |
| O5 | Create Discord role structure: Lab Floor (free), Observers, Operators, Inner Circle, Apprenticeship | Feb 15 | |
| O6 | Set up Discord channel permissions per tier (who sees what) | Feb 16 | |

### KEVIN's Tasks:
| # | Task | Due | Status |
|---|------|-----|--------|
| K1 | Write tier descriptions for Tier 2 (Operators) + Tier 3 (Inner Circle) + Tier 4 (Apprenticeship) in Google Doc | Feb 11 | |
| K2 | Update Stripe links to match finalized pricing: $12, $35, $90 + create $300 Apprenticeship link | Feb 12 | |
| K3 | Post 1 process fragment on @kevinthevp (editing workflow, before/after, or leverage breakdown) | Feb 11 | |
| K4 | Post 1 more piece of content on @kevinthevp (Kevin talking about editing as leverage — casual, real) | Feb 13 | |
| K5 | Set up Discord subscription integration — connect Stripe to Discord roles (or use Discord's built-in subscriptions) | Feb 14 | |
| K6 | Create the Tier 4 (Apprenticeship) application form — Google Form or Typeform, application-only | Feb 16 | |

### SHARED Tasks:
| # | Task | Owner | Due | Status |
|---|------|-------|-----|--------|
| S1 | Finalize the Google Doc — both review each other's tier descriptions | Both | Feb 12 | |
| S2 | Set up affiliate links for tools (Luma, ElevenLabs) | Either | Feb 15 | |

---

## WEEK 2: CONTENT ENGINE (Feb 17–23) — "Start being visible"

### OLLY's Tasks:
| # | Task | Due |
|---|------|-----|
| O7 | Post 3x on @quowavy this week (process fragments — rotate between: clips, treatment teasers, shot list peeks) | Feb 17-23 |
| O8 | Create 1 @oskv.labs post: "How this actually gets made" format — one step of a real project workflow | Feb 19 |
| O9 | Record 1 short voiceover narrating a creative decision from a past project (for @oskv.labs) | Feb 21 |
| O10 | Create Story Highlight on @oskv.labs called "LABS" | Feb 23 |

### KEVIN's Tasks:
| # | Task | Due |
|---|------|-----|
| K7 | Post 3x on @kevinthevp this week (editing leverage content — NowOpenTV/K Studios/Steven Klein stories) | Feb 17-23 |
| K8 | Create 1 @oskv.labs post: "What nobody explains" format — why post-production = power | Feb 20 |
| K9 | Test a TikTok live session: work silently on an edit for 30 min, answer chat questions | Feb 22 |
| K10 | Set up Luma + ElevenLabs affiliate links inside Discord | Feb 23 |

### SHARED Tasks:
| # | Task | Owner | Due |
|---|------|-------|-----|
| S3 | Both add soft CTAs to IG posts: "We break this down inside OSKV Labs" | Both | Ongoing |
| S4 | Put @oskv.labs link in personal IG bios | Both | Feb 17 |

---

## WEEK 3: OPEN THE DOORS (Feb 24–Mar 2) — "Let people in"

### OLLY's Tasks:
| # | Task | Due |
|---|------|-----|
| O11 | Post 3x on @quowavy + 2x on @oskv.labs | Feb 24-Mar 2 |
| O12 | Open the free Lab Floor tier in Discord — announce in @oskv.labs story | Feb 24 |
| O13 | Plan + schedule the first free cohort presentation (date, title, structure per the 60-75 min format in plan) | Feb 26 |
| O14 | Create interview shortlist: 3-5 industry peers who could be Discord guests (editors-turned-directors, commissioners, AI artists) | Feb 28 |

### KEVIN's Tasks:
| # | Task | Due |
|---|------|-----|
| K11 | Post 3x on @kevinthevp + 2x on @oskv.labs | Feb 24-Mar 2 |
| K12 | Prepare Week 1 Discord content: Monday industry talk outline, Wednesday AI workflow post, Friday editing case study | Feb 26 |
| K13 | Set up the OSKV Labs Archive structure in Discord — channels organized by topic, indexed | Feb 28 |
| K14 | Do first TikTok live from @oskv.labs — "Editing a real job" format, pin "OSKV Labs Discord" in comments | Mar 1 |

### SHARED Tasks:
| # | Task | Owner | Due |
|---|------|-------|-----|
| S5 | First free cohort presentation — "How Modern Directors Actually Work Now" (60-75 min) | Both | Mar 1-2 |
| S6 | Announce first cohort presentation on all platforms | Both | Feb 26 |

---

## WEEK 4: GO LIVE (Mar 3–12) — "Start making money"

### OLLY's Tasks:
| # | Task | Due |
|---|------|-----|
| O15 | Post 4x on @quowavy + 2x on @oskv.labs (increase frequency) | Mar 3-9 |
| O16 | Open paid tiers quietly — announce in Discord + @oskv.labs story (NOT personal IG) | Mar 3 |
| O17 | Reach out to 3 interview guests from shortlist — schedule first interview | Mar 5 |
| O18 | Run first Monday "Industry Reality" session in Discord | Mar 3 |

### KEVIN's Tasks:
| # | Task | Due |
|---|------|-----|
| K15 | Post 4x on @kevinthevp + 2x on @oskv.labs | Mar 3-9 |
| K16 | Run first Wednesday "AI Workflows" live session in Discord | Mar 5 |
| K17 | Run first Friday "Post & Process" session — editing as leverage case study | Mar 7 |
| K18 | Cap Tier 3 (Inner Circle) at 10 people + Tier 4 (Apprenticeship) at 3-5 people, enforce application | Mar 3 |

### SHARED Tasks:
| # | Task | Owner | Due |
|---|------|-------|-----|
| S7 | First full week of Mon/Wed/Fri Discord programming | Both | Mar 3-7 |
| S8 | Review subscriber numbers + MRR after first week | Both | Mar 10 |
| S9 | Community-led breakdown: invite first Tier 2+ member to share their work for critique | Both | Mar 10 |

---

## ONGOING / RECURRING (from plan)
- **Daily:** Post at least 1 piece on personal IG (process fragments, not lessons)
- **Weekly:** Mon/Wed/Fri Discord sessions
- **Monthly:** Free cohort presentation (Trojan Horse)
- **Monthly:** Small-group Inner Circle coaching call (Tier 3)
- **Weekly:** Tier 4 1:1 sessions (when subscribers exist)
- **Monthly:** Review + update OSKV Labs Archive (index sessions by topic)
- **Ongoing:** Never use hype language, "make $X/month" talk, or constant upselling
- **Ongoing:** Keep Instagram aspirational, Discord operational — never collapse the two

---

## KEY METRICS TO TRACK (Dashboard: http://192.168.0.25:8890)
- IG followers: @quowavy, @kevinthevp, @oskv.labs
- Discord members: free tier, paid tiers
- MRR by tier
- Posts per week per person
- Content calendar adherence (Mon/Wed/Fri sessions completed)
- Cohort presentation attendance

---

## REVENUE TARGETS
If by end of Month 1 (Mar 12):
- 50 free Lab Floor members
- 10 Observers ($12) = $120/mo
- 5 Operators ($35) = $175/mo
- 2 Inner Circle ($90) = $180/mo
- 1 Apprentice ($300) = $300/mo
- **Month 1 MRR target: ~$775/mo**

If by end of Month 3:
- 200 free members
- 30 Observers = $360
- 20 Operators = $700
- 5 Inner Circle = $450
- 3 Apprentices = $900
- **Month 3 MRR target: ~$2,410/mo**

---

*Generated by Buba from Olly & Kevin's business plan doc + strategy PDF*
*Last updated: Feb 10, 2026*