# 📊 Business & Goals

**Das's career goals and revenue tracking**

---

## Goals Summary

### 6-Month Goals (July 2026)
- [ ] **10,000 monthly Spotify listeners** (currently 581)
- [ ] **Regularly booked every weekend** for shows (even small)
- [ ] Consistent content output
- [ ] Email list started
- [ ] Label relationship started

### 12-Month Goals (January 2027)
- [ ] **100,000 monthly Spotify listeners**
- [ ] **First festival circuit** (daytime/dusk slots)
- [ ] **Song released on Bitbird** (San Holo's label) — Dream target
- [ ] Multiple label releases
- [ ] Growing email list
- [ ] Sustainable booking income

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## Current Status

### Streaming
| Platform | Current | 6mo Target | 12mo Target |
|----------|---------|------------|-------------|
| Spotify Monthly | 581 | 10,000 | 100,000 |
| SoundCloud Followers | 849 | 2,000 | 10,000 |
| | | | |

### Social
| Platform | Current | 6mo Target | 12mo Target |
|----------|---------|------------|-------------|
| TikTok | ~600 | 5,000 | 25,000 |
| Instagram | ? | | |
| Twitter | ? | | |
| YouTube | ? | | |

### Bookings
| Metric | Current | 6mo Target | 12mo Target |
|--------|---------|------------|-------------|
| Shows per month | 0? | 4+ | 8+ |
| Average fee | $0 | $100-300 | $500+ |
| Festival plays | 0 | 0 | 1-2 |

---

## Revenue Streams (to develop)

### Active Now
- Streaming royalties (minimal at current level)
- Hallwood distribution deal ($10K budget)

### To Develop
1. **Live bookings** — Primary income goal
2. **Sync licensing** — Emotional music = good for TV/film
3. **Merch** — Once fanbase is larger
4. **Production for others** — If interested
5. **Sample packs / Presets** — Passive income

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## Financial Tracking

### Monthly
| Month | Streaming $ | Booking $ | Other | Total | Ad Spend | Net |
|-------|-------------|-----------|-------|-------|----------|-----|
| Jan 26 | | | | | $600 | |
| Feb 26 | | | | | | |
| | | | | | | |

### Ad ROI Tracking
- Monthly ad spend: ~$600 ($20/day)
- Cost per new listener: Track this!
- Goal: Under $1 per new monthly listener

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## Milestones to Celebrate

### Streaming
- [ ] 1,000 monthly listeners
- [ ] 5,000 monthly listeners
- [ ] 10,000 monthly listeners
- [ ] 25,000 monthly listeners
- [ ] 50,000 monthly listeners
- [ ] 100,000 monthly listeners

### Bookings
- [ ] First paid gig
- [ ] First gig over $200
- [ ] First gig over $500
- [ ] First regular residency
- [ ] First festival

### Industry
- [ ] First playlist placement (editorial)
- [ ] First blog feature
- [ ] First label release (beyond Hallwood distro)
- [ ] First Bitbird release (dream)

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## Growth Math

To go from 581 → 10,000 monthly listeners in 6 months:
- Need to add ~1,570 listeners per month
- Or ~52 per day
- With $20/day ad spend, need <$0.40 cost per listener

To go from 10,000 → 100,000 in the following 6 months:
- Need to add ~15,000 listeners per month
- Will need increased ad budget + organic growth
- Playlist placements become crucial

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## Key Levers for Growth

1. **Playlist placements** — Biggest driver of streams
2. **Paid ads** — Controllable, scalable
3. **Content/social** — Organic discovery
4. **Collabs** — Access to other audiences
5. **Live shows** — Converts fans, builds buzz
6. **Press/blogs** — Credibility + discovery

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## Weekly Review Template

Every week, check:
- [ ] Spotify for Artists stats
- [ ] Social follower changes
- [ ] Ad performance
- [ ] Content engagement
- [ ] Any wins to celebrate?
- [ ] What's working? Do more.
- [ ] What's not? Adjust or stop.

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## Action Items

1. [ ] Set up tracking spreadsheet
2. [ ] Connect Spotify for Artists
3. [ ] Define weekly review cadence
4. [ ] Set up milestone celebrations