Privacy Policy

1. Overview

This Privacy Policy describes how {{businessName}} ("we," "us," or "our") collects, uses, and protects your personal information when you participate in our SMS messaging program. We are committed to protecting your privacy and complying with applicable laws, including the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles and Best Practices.

2. Information We Collect

When you opt in to our SMS program, we collect:

• Mobile phone number: Used to send you SMS messages
• Opt-in timestamp: Records when you consented to receive messages
• Message interaction data: Delivery status, opt-out requests, and responses to HELP/STOP commands
• Device and carrier information: Automatically collected for message delivery

3. How We Use Your Information

We use your information solely for the following purposes:

• Send you SMS messages for {{useCase}}
• Process your opt-in consent and opt-out requests
• Provide customer support through the HELP command
• Maintain compliance records as required by law
• Improve our messaging service quality

4. Information Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share your information only with:

• Service providers: SMS platform providers (e.g., Twilio) who help us deliver messages
• Legal compliance: When required by law or to protect our legal rights
• Business transfers: In the event of a merger, acquisition, or sale of assets

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Your data is encrypted in transit and at rest. However, no method of electronic transmission or storage is 100% secure.

6. Your Rights and Choices

You have the following rights regarding your personal information:

• Opt-out: Reply STOP to any message to unsubscribe immediately
• Help: Reply HELP for assistance or contact information
• Access: Request a copy of your data by contacting us
• Deletion: Request deletion of your data (opt-out will automatically remove your number from our active list)
• Correction: Request correction of inaccurate information

7. Data Retention

We retain your mobile phone number and consent records for as long as you remain subscribed to our SMS program. After you opt out, we retain minimal records for compliance purposes (proof of opt-out) for up to 4 years as required by TCPA regulations.

8. Compliance with TCPA and CTIA Guidelines

Our SMS program complies with:

• Telephone Consumer Protection Act (TCPA) — Prior express written consent required
• CTIA Messaging Principles and Best Practices
• Cellular Telecommunications Industry Association (CTIA) Short Code Monitoring Handbook
• Mobile Marketing Association (MMA) Consumer Best Practices

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top will reflect any changes. We encourage you to review this policy periodically. Continued participation in our SMS program after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or our SMS program, please contact us: