128 lines
17 KiB
JSON
128 lines
17 KiB
JSON
{
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"name": "Product Analytics",
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"slug": "product-analytics",
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"tagline": "AI-Power Your Product Analytics in 2 Clicks",
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"metaDescription": "Connect Product Analytics to any AI model with MCPEngage. Track events, analyze funnels, and understand user behavior through natural conversation.",
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"badgeText": "Now Available — Connect Product Analytics + AI",
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"heroSubtitle": "MCPEngage connects Product Analytics to any AI model via MCP.<br class=\"hidden sm:block\"><span class=\"text-white font-semibold\">Query events, build cohorts, and optimize funnels — all through conversation.</span>",
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"urlBarPath": "product-analytics",
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"chatPlaceholder": "Ask about your product analytics...",
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"toolCount": "58",
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"installPlatformName": "Product Analytics",
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"installToolCount": "58",
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"sidebarIcons": [
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{"icon": "activity", "label": "Events"},
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{"icon": "filter", "label": "Funnels"},
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{"icon": "users-2", "label": "Cohorts"},
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{"icon": "bar-chart-3", "label": "Dashboards"}
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],
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"rightPanel": {
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"tab1Label": "Events",
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"tab1Icon": "activity",
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"tab1Count": "1.2M",
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"tab2Label": "Insights",
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"tab2Icon": "lightbulb",
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"cards": [
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{
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"title": "User Signup",
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"subtitle": "842 events • Last hour",
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"badge": "Rising",
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"badgeColor": "green",
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"tags": [
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{"text": "+24% vs avg", "bg": "bg-green-500/15", "color": "text-green-400"},
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{"text": "Conversion 8.2%", "bg": "bg-brand-500/15", "color": "text-brand-400"}
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]
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},
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{
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"title": "Feature Adoption",
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"subtitle": "1.2K events • Last hour",
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"badge": "Stable",
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"badgeColor": "blue",
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"tags": [
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{"text": "+2% vs avg", "bg": "bg-zinc-800", "color": "text-zinc-400"},
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{"text": "Retention 68%", "bg": "bg-brand-500/15", "color": "text-brand-400"}
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]
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},
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{
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"title": "Checkout Drop-off",
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"subtitle": "238 events • Last hour",
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"badge": "Alert",
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"badgeColor": "red",
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"tags": [
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{"text": "+42% vs avg", "bg": "bg-red-500/15", "color": "text-red-400"},
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{"text": "Step 2", "bg": "bg-zinc-800", "color": "text-zinc-400"}
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]
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}
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]
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},
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"stats": [
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{"value": 58, "suffix": "+", "label": "Analytics Tools"},
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{"prefix": "$", "value": 0, "label": "Setup Cost"},
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{"value": 2, "suffix": "min", "label": "Install Time"},
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{"display": "24/7", "label": "User Insights"}
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],
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"terminalLines": [
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{"text": "$ npx mcpengage init", "color": "text-white", "delay": 0},
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{"text": "", "color": "", "delay": 600},
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{"text": "? Select your platform: Product Analytics", "color": "text-cyan-400", "delay": 1200},
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{"text": "", "color": "", "delay": 1600},
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{"text": " Connecting to Product Analytics API...", "color": "text-zinc-500", "delay": 2000},
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{"text": "✓ Connected to Product Analytics API", "color": "text-green-400", "delay": 3000},
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{"text": "✓ 58 tools loaded", "color": "text-green-400", "delay": 3600},
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{"text": "✓ Ready! Ask your AI anything about Product Analytics", "color": "text-green-400", "delay": 4200}
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],
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"beforeItems": [
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{"title": "SQL for every question", "desc": "Want to know signup conversion? Write a query, wait 5 minutes, debug syntax errors"},
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{"title": "Dashboard overload", "desc": "Create 20 dashboards for different metrics, still can't find the answer you need"},
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{"title": "Delayed insights", "desc": "Funnel drop-off happened yesterday, discover it today, fix it tomorrow — revenue lost"},
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{"title": "Siloed data", "desc": "Events in Mixpanel, revenue in Stripe, support tickets in Zendesk — no unified view"}
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],
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"afterItems": [
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{"title": "Natural-language queries", "desc": "\"Show signup conversion rate by traffic source last 30 days\" — instant answer"},
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{"title": "AI-powered insights", "desc": "Your AI proactively surfaces anomalies, trends, and opportunities"},
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{"title": "Real-time alerts", "desc": "Get notified the moment funnel conversion drops or feature adoption spikes"},
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{"title": "Unified intelligence", "desc": "Cross-reference analytics with CRM, revenue, and support data in one query"}
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],
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"painPointsHeadline": "Your Product Decisions Are<br><span class=\"text-red-400\">Data-Blind</span>",
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"painPointsSubHeadline": "You have analytics tools, but by the time you find the insight, the opportunity is gone.",
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"painPoints": [
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{"icon": "code-2", "title": "SQL Dependency", "desc": "Every product question requires SQL. Analyst backlog is 2 weeks. You ship features blind because waiting for data is slower than guessing."},
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{"icon": "calendar-off", "title": "Historical Blindness", "desc": "Your dashboard shows what happened last week. You need to know what's happening right now. Drop-offs, spikes, anomalies — you see them after it's too late to act."},
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{"icon": "puzzle", "title": "Insight Fragmentation", "desc": "Event data in analytics. Revenue in Stripe. User feedback in Zendesk. NPS in Delighted. The full story is scattered across 6 tools. You spend hours stitching context."}
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],
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"howItWorksHeadline": "Three Steps to<br><span class=\"gradient-text\">AI-Powered Product Intelligence</span>",
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"howItWorks": [
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{"title": "Connect Your Analytics Platform", "desc": "Paste your API key for Mixpanel, Amplitude, PostHog, or any analytics platform. MCPEngage discovers all events, properties, and user data — building 58+ tools automatically."},
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{"title": "Ask in Plain English", "desc": "\"Which features have the highest 7-day retention?\" \"Show funnel drop-off by device type.\" \"Create a cohort of users who signed up this month.\" Your AI understands and delivers insights."},
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{"title": "Automate Intelligence", "desc": "Set up alerts for conversion drops, feature adoption spikes, or cohort behavior changes. Generate weekly retention reports, track north star metrics — all running 24/7."}
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],
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"featuresHeadline": "Everything to<br><span class=\"gradient-text\">Supercharge Product Analytics</span>",
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"featuresSubtext": "58+ analytics tools accessible through one natural-language interface.",
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"features": [
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{"icon": "zap", "title": "Event Analysis", "desc": "Query any event, filter by properties, and analyze trends. \"Show button_click events where plan='enterprise' last 7 days.\""},
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{"icon": "git-branch", "title": "Funnel Intelligence", "desc": "Build, analyze, and optimize conversion funnels through conversation. \"Where do users drop off in the checkout funnel?\""},
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{"icon": "users-round", "title": "Cohort Builder", "desc": "Create user cohorts with natural language criteria. \"Create cohort of users who completed onboarding but haven't used feature X.\""},
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{"icon": "line-chart", "title": "Retention Analysis", "desc": "Track user retention, churn, and engagement over time. \"Show 30-day retention for users who signed up in January.\""},
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{"icon": "layout-dashboard", "title": "Dashboard Automation", "desc": "Generate custom dashboards and reports on demand. \"Create dashboard showing DAU, WAU, and top 5 features by usage.\""},
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{"icon": "bell-ring", "title": "Anomaly Detection", "desc": "AI proactively alerts you to unusual patterns, spikes, or drops in key metrics. Catch issues before they impact revenue."}
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],
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"faq": [
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{"q": "What is MCP?", "a": "MCP (Model Context Protocol) is an open standard created by Anthropic that lets AI models securely connect to external tools and data sources. Think of it as a USB port for AI — MCPEngage uses MCP to give your AI real-time read/write access to Product Analytics."},
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{"q": "Which analytics platforms are supported?", "a": "MCPEngage supports all major product analytics platforms including Mixpanel, Amplitude, PostHog, Heap, Segment, Google Analytics 4, and more. You can also connect to custom analytics databases via SQL."},
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{"q": "Can it actually create cohorts and build funnels?", "a": "Yes! MCPEngage has full read/write access to your analytics platform (with your permission). You can create cohorts, define funnels, build dashboards, and export data — all through natural language."},
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{"q": "What AI models are supported?", "a": "Any MCP-compatible AI client works — Claude Desktop, Cursor, Windsurf, ChatGPT (via plugin), and more. MCPEngage is model-agnostic; it provides the tools, your preferred AI provides the intelligence."},
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{"q": "How much does it cost?", "a": "MCPEngage is free during the beta period. After launch, pricing starts at $29/month per platform connection. Enterprise plans with custom integrations and priority support are available on request."},
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{"q": "Can I use it with other platforms?", "a": "Yes! MCPEngage supports 66+ platforms including Stripe, Salesforce, Zendesk, HubSpot, Google Ads, and many more. Each platform gets its own MCP server with platform-specific tools. Connect as many as you need."}
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],
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"chatMessages": [
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{"type": "user", "text": "Show signup conversion rate by traffic source in the last 30 days"},
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{"type": "ai", "text": "Here's the breakdown by source:", "embed": "<div style=\"background:rgba(255,255,255,0.03);border:1px solid rgba(255,255,255,0.08);border-radius:12px;overflow:hidden;margin-top:8px;max-width:420px;\"><div style=\"display:flex;align-items:center;justify-content:space-between;padding:10px 14px;border-bottom:1px solid rgba(255,255,255,0.06);background:rgba(23,195,178,0.05);\"><div style=\"display:flex;align-items:center;gap:8px;\"><div style=\"width:6px;height:6px;border-radius:50%;background:#17c3b2;\"></div><span style=\"font-size:11px;font-weight:700;color:#17c3b2;text-transform:uppercase;letter-spacing:0.5px;\">Signup Conversion</span></div><span style=\"font-size:10px;color:rgba(255,255,255,0.3);font-family:monospace;\">Last 30 days</span></div><div style=\"padding:0;\"><div style=\"display:flex;align-items:center;gap:10px;padding:10px 14px;border-bottom:1px solid rgba(255,255,255,0.04);\"><div style=\"flex-shrink:0;width:28px;height:28px;border-radius:8px;background:rgba(34,197,94,0.15);display:flex;align-items:center;justify-content:center;\"><span style=\"font-size:10px;font-weight:800;color:#22c55e;\">1</span></div><div style=\"flex:1;min-width:0;\"><div style=\"display:flex;align-items:center;gap:6px;margin-bottom:2px;\"><span style=\"font-size:12px;font-weight:600;color:#e4e4e7;\">Organic Search</span></div><div style=\"display:flex;align-items:center;gap:6px;\"><span style=\"font-size:10px;color:rgba(255,255,255,0.3);\">12.4K visitors</span><span style=\"display:inline-block;padding:1px 6px;border-radius:4px;font-size:9px;font-weight:600;background:rgba(34,197,94,0.15);color:#4ade80;\">CVR 12.8%</span><span style=\"font-size:10px;color:rgba(255,255,255,0.3);\">1,587 signups</span></div></div></div><div style=\"display:flex;align-items:center;gap:10px;padding:10px 14px;border-bottom:1px solid rgba(255,255,255,0.04);\"><div style=\"flex-shrink:0;width:28px;height:28px;border-radius:8px;background:rgba(34,197,94,0.15);display:flex;align-items:center;justify-content:center;\"><span style=\"font-size:10px;font-weight:800;color:#22c55e;\">2</span></div><div style=\"flex:1;min-width:0;\"><div style=\"display:flex;align-items:center;gap:6px;margin-bottom:2px;\"><span style=\"font-size:12px;font-weight:600;color:#e4e4e7;\">Paid Ads</span></div><div style=\"display:flex;align-items:center;gap:6px;\"><span style=\"font-size:10px;color:rgba(255,255,255,0.3);\">8.2K visitors</span><span style=\"display:inline-block;padding:1px 6px;border-radius:4px;font-size:9px;font-weight:600;background:rgba(34,197,94,0.15);color:#4ade80;\">CVR 9.6%</span><span style=\"font-size:10px;color:rgba(255,255,255,0.3);\">787 signups</span></div></div></div><div style=\"display:flex;align-items:center;gap:10px;padding:10px 14px;\"><div style=\"flex-shrink:0;width:28px;height:28px;border-radius:8px;background:rgba(245,158,11,0.15);display:flex;align-items:center;justify-content:center;\"><span style=\"font-size:10px;font-weight:800;color:#f59e0b;\">3</span></div><div style=\"flex:1;min-width:0;\"><div style=\"display:flex;align-items:center;gap:6px;margin-bottom:2px;\"><span style=\"font-size:12px;font-weight:600;color:#e4e4e7;\">Social Media</span></div><div style=\"display:flex;align-items:center;gap:6px;\"><span style=\"font-size:10px;color:rgba(255,255,255,0.3);\">6.8K visitors</span><span style=\"display:inline-block;padding:1px 6px;border-radius:4px;font-size:9px;font-weight:600;background:rgba(245,158,11,0.15);color:#fbbf24;\">CVR 4.2%</span><span style=\"font-size:10px;color:rgba(255,255,255,0.3);\">286 signups</span></div></div></div></div><div style=\"padding:8px 14px;border-top:1px solid rgba(255,255,255,0.06);display:flex;align-items:center;justify-content:space-between;\"><span style=\"font-size:10px;color:rgba(255,255,255,0.25);\">Overall CVR: 9.8% (2,660 signups)</span></div></div>"},
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{"type": "user", "text": "Where do users drop off in the checkout funnel?"},
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{"type": "ai", "text": "Identified the drop-off point:", "embed": "<div style=\"background:rgba(255,255,255,0.03);border:1px solid rgba(255,255,255,0.08);border-radius:12px;overflow:hidden;margin-top:8px;max-width:420px;\"><div style=\"display:flex;align-items:center;justify-content:space-between;padding:10px 14px;border-bottom:1px solid rgba(255,255,255,0.06);background:rgba(239,68,68,0.05);\"><div style=\"display:flex;align-items:center;gap:8px;\"><div style=\"width:6px;height:6px;border-radius:50%;background:#ef4444;\"></div><span style=\"font-size:11px;font-weight:700;color:#ef4444;text-transform:uppercase;letter-spacing:0.5px;\">Checkout Funnel</span></div><span style=\"font-size:10px;color:rgba(255,255,255,0.3);font-family:monospace;\">Last 7 days</span></div><div style=\"padding:0;\"><div style=\"padding:10px 14px;border-bottom:1px solid rgba(255,255,255,0.04);\"><div style=\"display:flex;align-items:center;justify-content:space-between;margin-bottom:4px;\"><span style=\"font-size:11px;font-weight:600;color:#e4e4e7;\">Step 1: Add to Cart</span><span style=\"font-size:11px;font-weight:600;color:#22c55e;\">100%</span></div><div style=\"width:100%;height:6px;background:rgba(255,255,255,0.05);border-radius:3px;overflow:hidden;\"><div style=\"width:100%;height:100%;background:#22c55e;\"></div></div><div style=\"font-size:9px;color:rgba(255,255,255,0.3);margin-top:2px;\">4,280 users</div></div><div style=\"padding:10px 14px;border-bottom:1px solid rgba(255,255,255,0.04);\"><div style=\"display:flex;align-items:center;justify-content:space-between;margin-bottom:4px;\"><span style=\"font-size:11px;font-weight:600;color:#e4e4e7;\">Step 2: Enter Payment</span><span style=\"font-size:11px;font-weight:600;color:#f59e0b;\">68%</span></div><div style=\"width:100%;height:6px;background:rgba(255,255,255,0.05);border-radius:3px;overflow:hidden;\"><div style=\"width:68%;height:100%;background:#f59e0b;\"></div></div><div style=\"font-size:9px;color:rgba(255,255,255,0.3);margin-top:2px;\">2,910 users • <span style=\"color:#ef4444;\">32% drop-off</span></div></div><div style=\"padding:10px 14px;border-bottom:1px solid rgba(255,255,255,0.04);background:rgba(239,68,68,0.03);\"><div style=\"display:flex;align-items:center;justify-content:space-between;margin-bottom:4px;\"><span style=\"font-size:11px;font-weight:600;color:#e4e4e7;\">Step 3: Review Order</span><span style=\"font-size:11px;font-weight:600;color:#ef4444;\">38%</span></div><div style=\"width:100%;height:6px;background:rgba(255,255,255,0.05);border-radius:3px;overflow:hidden;\"><div style=\"width:38%;height:100%;background:#ef4444;\"></div></div><div style=\"font-size:9px;color:rgba(255,255,255,0.3);margin-top:2px;\">1,626 users • <span style=\"color:#ef4444;\">44% drop-off ⚠️</span></div></div><div style=\"padding:10px 14px;\"><div style=\"display:flex;align-items:center;justify-content:space-between;margin-bottom:4px;\"><span style=\"font-size:11px;font-weight:600;color:#e4e4e7;\">Step 4: Complete Purchase</span><span style=\"font-size:11px;font-weight:600;color:#22c55e;\">34%</span></div><div style=\"width:100%;height:6px;background:rgba(255,255,255,0.05);border-radius:3px;overflow:hidden;\"><div style=\"width:34%;height:100%;background:#22c55e;\"></div></div><div style=\"font-size:9px;color:rgba(255,255,255,0.3);margin-top:2px;\">1,455 users</div></div></div><div style=\"padding:8px 14px;border-top:1px solid rgba(255,255,255,0.06);background:rgba(239,68,68,0.05);\"><div style=\"font-size:10px;font-weight:600;color:#ef4444;margin-bottom:2px;\">⚠️ Biggest drop: Step 2 → Step 3 (44%)</div><div style=\"font-size:9px;color:rgba(255,255,255,0.4);\">1,284 users abandoned at payment review</div></div></div>"}
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],
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"ctaHeadline": "Start Automating Product Analytics<br><span class=\"gradient-text\">Today</span>",
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"ctaSubtext": "Join thousands of product teams using MCPEngage to build data-driven products.",
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"painPointsHeadline": "Your Product Decisions Are<br><span class=\"text-red-400\">Data-Blind</span>",
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"painPointsSubHeadline": "You have analytics tools, but by the time you find the insight, the opportunity is gone."
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}
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