32 lines
1.9 KiB
Markdown
32 lines
1.9 KiB
Markdown
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## Signet marketing voice — lessons from Nicholai
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- write like a person, not a robot. no bulleted list cadence, no "it's real", no "make a dent", no AI slop phrases
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- when someone has a memory problem, the pitch is "signet is just a better memory system" — NOT "carry your setup to other tools"
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- lead with the actual fix to their problem first. mention signet last and briefly.
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- no jargon in the plug. "dedicated memory system that handles all this properly" > "portable identity layer separating user identity from session state"
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- one sentence + link. don't over-explain signet in a comment reply.
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- write like you're talking to the person, not performing helpfulness at them
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## Marketing session summary (2026-03-01)
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Spent a full session building out the Signet marketing foundation with Nicholai. Key outputs:
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**Files created in ~/signet/signetai/marketing/:**
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- STRATEGY.md — two-track framework, taglines, Jake's landing page principle, timeline narrative, business model, channels, install behavior
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- LANDSCAPE.md — verified memory situation for OpenClaw, Claude Code, Codex, OpenCode (sourced from actual docs)
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- REDDIT_STYLE_GUIDE.md — per-subreddit guide based on real top posts with scores
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- REDDIT_POSTS_OPENCLAW.md — 10 post variations for r/openclaw, different angles
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- REDDIT_REPLY_DRAFTS.md — reply drafts for two live memory threads
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**Skill created:** signet-content-strategy (packaged at ~/.agents/signet-content-strategy.skill)
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**Key decisions:**
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- No paid tiers. Revenue = enterprise installs only.
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- Channels: Facebook, Instagram, Reddit, landing page. Not Discord (too noisy).
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- No Cursor support. Drop it from all copy.
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- Install path is flexible — detects existing OpenClaw workspace, falls back to ~/.agents/. Don't mention the path in non-technical copy.
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- The Signet pitch for memory problem threads: "it's just a better memory system" — not the portability angle.
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**Next:** Set up Reddit API credentials so I can post/reply directly.
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