4.6 KiB
| name | description |
|---|---|
| signet-content-strategy | Content strategy and copywriting for marketing Signet AI to specific audiences. Use when: (1) writing Reddit posts for r/openclaw, r/ClaudeAI, or r/ChatGPT, (2) writing Facebook or Instagram copy for general/consumer audiences, (3) writing landing page copy or CTAs, (4) drafting taglines, headlines, or emotional hooks for Signet, (5) deciding tone/angle for any Signet marketing content. Covers the two-track strategy (technical vs general audience), the fear/ownership emotional framework, per-subreddit style guides based on real top post analysis, business model context, and anti-slop guardrails. |
Signet Content Strategy
What is Signet
Signet is a portable AI identity system. Your memory, preferences, context — local, open source, portable across every AI tool (OpenClaw, Claude Code, OpenCode, Codex, Cursor, etc.).
- Free and open source. No paid tiers.
- Revenue = enterprise installs (managed setup, onboarding, maintenance)
- AGENTS.md (identity/instructions) + MEMORY.md (long-term memory)
- Works with any AI coding tool that reads markdown context files
The Two-Track Framework
Track A — General Audience (where the money is)
Who: ChatGPT/Claude/Gemini daily users. Non-technical. They don't know they own none of their AI data. Goal: Email signups → enterprise pipeline Channels: Facebook, Instagram, landing page Tone: Emotional. Fear + ownership. Intentionally vague (let imagination run wild). Do NOT explain how it works technically.
Track B — Technical/Dev Community (where the credibility is)
Who: OpenClaw users, Claude Code users, OpenCode/Codex users, automation builders Goal: Recognition, organic spread, contributors, maintainers — not direct revenue Channels: r/openclaw, r/ClaudeAI, GitHub, OpenCode community Tone: Peer-to-peer. They already own their shit. Show the tool, don't pitch it.
Core Emotional Hooks (Track A)
Lead with fear, resolve with ownership:
- "Your AI remembers your goals, health, interests, how you think — and you don't own any of it"
- "What happens to your AI's memory if you cancel your subscription?"
- "Years of context, gone overnight"
- "Are you prepared to lose access to your AI tomorrow, forever?"
- "What's your AI worth to you? What's it worth to them?"
- "Your digital identity lives on someone else's server"
- "Take ownership of your digital identity before it's too late"
The resolution is always: "Here's a free tool that gives control back to you."
Reddit Style Guide
See references/reddit-style-guide.md for full per-subreddit breakdown with real post examples and scores.
Quick rules:
- Never announce a product. Show a tool, share a problem, tell a story.
- r/openclaw: Showcase (demo/build) or genuine Discussion (frustration/question). Short body. Visual if possible.
- r/ClaudeAI: Practical workflow tips, dense and useful. Frame as "I took Anthropic's idea further."
- r/ChatGPT: Tap existing anger at OpenAI. Fear/ownership angle lands right now. Keep it personal.
- Reply in threads > cold posts. Find pain threads and show up genuinely.
- Never use "introducing", "launching", "we're excited to share"
Landing Page Principles
- Intentional vagueness at top — let imagination run wild before explaining
- Fear hook first, resolution second
- CTAs: "get started free" (self-serve) + "enterprise support" (paid)
- The timeline narrative (AI regulation chaos Feb 2026 → Jan 2027) works as scroll section or visual
Anti-Slop Guardrails
Content that fails:
- Technical explanations to non-technical audiences
- "We built X to solve Y" announcement framing
- Buzzwords: "revolutionary", "game-changing", "next-gen", "powerful"
- AI-generated cadence (lists of 5 things, em dashes everywhere, "In conclusion")
Content that connects:
- Personal voice, first person, specific details
- Show a real thing that exists and works
- Lead with pain the audience already feels
- Let them reach their own conclusion
Landscape Context (for technical posts)
| Tool | Memory? | Portable? | Notes |
|---|---|---|---|
| OpenClaw | Yes (rich, local) | No | Best memory but siloed |
| Claude Code | Partial (CLAUDE.md + auto) | No | Per-project/machine, Anthropic-only |
| Codex | No | No | Stateless per-task |
| OpenCode | No (AGENTS.md = project context only) | No | Privacy-first, users pre-qualified |
Signet fills the gap all four share: portable user identity. Not a replacement — a layer on top.
For Claude Code: Signet is the natural evolution of ~/.claude/CLAUDE.md — same concept, portable, works everywhere.