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clawdbot-workspace/das-threads/05-landing-pages.md

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🎯 Landing Pages

Landing pages needed for Das's marketing

Priority Pages

1. Main Artist Landing Page (Smart Link)

  • Purpose: Single link for bio that routes to all platforms
  • Tools: Linkfire, Toneden, Feature.fm, Linktree
  • Should include:
    • Spotify link
    • Apple Music link
    • SoundCloud link
    • YouTube link
    • Social links
    • Email signup (critical!)
    • Merch (when available)
  • Status: [ ] Not created / [ ] Exists at: ___

2. Surya Album Landing Page

  • Purpose: Dedicated page for the album, used in ads
  • Should include:
    • Album art
    • Stream links (all platforms)
    • Track previews
    • Press quotes (if any)
    • Email capture
    • Social proof (playlist adds, streams count)
  • Status: [ ]

3. Ad-Specific Landing Pages

  • Purpose: Pages optimized for paid traffic conversion
  • Key elements:
    • Single clear CTA (usually "Listen on Spotify")
    • Fast loading
    • Mobile optimized (most ad traffic is mobile)
    • Pixel/tracking installed
    • A/B test variations
  • Variations to create:
    • Spotify-focused (for Spotify growth campaigns)
    • Email capture (for building list)
    • Pre-save (for future releases)
  • Status: [ ]

Tools Comparison

Linkfire

  • Pros: Industry standard, good analytics, smart links
  • Cons: Paid
  • Best for: Professional campaigns

Feature.fm

  • Pros: Pre-save pages, good for releases
  • Cons:
  • Best for: Release campaigns

Toneden

  • Pros: Fan gates, email capture
  • Cons:
  • Best for: Building email list

Linktree

  • Pros: Simple, free tier
  • Cons: Basic analytics
  • Best for: Simple bio link

Carrd

  • Pros: Custom design, cheap ($9/yr)
  • Cons: More manual setup
  • Best for: Custom branded pages

Notion (public page)

  • Pros: Free, easy to update
  • Cons: Less professional looking
  • Best for: EPKs, info pages

Email Capture Strategy

Why it matters: Email list = owned audience. Platforms can change algorithms, but you own your email list.

Where to capture:

  • Every landing page
  • Every smart link
  • Website (if exists)
  • After shows (QR code to signup)

What to offer:

  • Exclusive content
  • Early access to releases
  • Behind-the-scenes
  • Free download (unreleased track?)

Email platform:

  • Mailchimp (free tier)
  • ConvertKit
  • Beehiiv

Status: [ ] Email capture set up?

EPK (Electronic Press Kit)

For label submissions, press, booking inquiries.

Should include:

  • Bio (short + long versions)
  • High-res photos
  • Music links
  • Social links + follower counts
  • Streaming stats
  • Press quotes/features
  • Contact info
  • Tech rider (for bookings)

Format:

  • PDF version
  • Web version (Notion, Carrd, or custom)

Status: [ ] EPK created?

Action Items

  1. Set up main smart link (Linkfire or Toneden)
  2. Create Surya album landing page
  3. Set up email capture + choose platform
  4. Create EPK
  5. Build ad-specific landing page with tracking
  6. Install Facebook Pixel on all pages

Tracking

Page URL Purpose Status
Smart Link Bio link
Surya Landing Album promo
Ad Landing Paid traffic
EPK Press/labels