3.8 KiB
AI Automation & Make.com Expert — Marketing Agency (Long-Term)
Job Details
- URL: https://www.upwork.com/jobs/~022023767217345049402
- Client: Tulsa | 4.96 stars | $91K spent | 316 hires | 85% hire rate | UAE (Dubai)
- Rate: $25-65/hr | 3-6 months | <30 hr/wk | Expert
- Connect Cost: 20 Connects
- Avg hourly paid: $11.27/hr (warning flag)
- Proposals: 20-50 | Bid range: $12-125, avg $38.11
- Skills: Make.com, Airtable, HTTP, Lead Management Automation, CRM Automation
- Code word: "The first word of your proposal must be an emoji representing your favourite sport"
Submission
- Date: 2026-02-17
- Rate: $55/hr (You'll receive: $49.50/hr)
- Connects Spent: 20 (63 remaining)
- Boost: None
- Status: SUBMITTED
Cover Letter
🏀
I build exactly what you're describing — and I've done it at scale.
I run an AI automation practice where Make.com + Airtable are foundational to every client engagement. I'm not dabbling in these tools — they're my daily operating system for marketing automation, CRM orchestration, and AI-powered workflows.
Here's why this is a strong fit:
Make.com + Airtable Depth I've been building complex Make.com scenarios for 2+ years — multi-branch workflows with routers, error handlers, iterators, and aggregators. Airtable is where I architect everything: linked records, rollups, formulas, filtered views, and Interfaces for client-facing dashboards. I've built bases that serve as full CRMs handling 10K+ records with automations reading/writing across 15+ linked tables.
Example 1: Lead Capture + AI Scoring Pipeline Built a system for a B2B services client that captures leads from Google/Meta Ads forms via Make.com, enriches them with company data, runs AI-powered lead scoring (Claude API) based on fit criteria and intent signals, routes qualified leads to Slack with formatted cards, fires personalized email sequences, and logs everything back to Airtable with score breakdowns. The whole pipeline handles 200+ leads/week with zero manual intervention.
Example 2: Automated Campaign Reporting Built a weekly reporting automation that pulls Google Ads campaign data into Airtable, aggregates performance metrics (CPL, ROAS, conversion rates by source), generates an AI-written executive summary with actionable recommendations, and delivers formatted reports to clients via email — all triggered on a Make.com schedule. This is directly aligned with your first task.
AI Integration Expertise I integrate OpenAI and Claude into Make.com workflows daily — for lead qualification, content generation, data enrichment, and smart routing. I also build agentic AI systems that go beyond simple API calls: multi-step reasoning chains, tool-calling agents, and autonomous workflows that handle complex decision trees.
Ad Platform + Marketing Stack Direct experience with Google Ads API, Meta Ads API, Slack integrations, WhatsApp Business API, and email platform connections — all wired through Make.com into Airtable as the central hub.
What I do differently: • I build automations with proper error handling, retry logic, and monitoring — not duct-tape solutions • I document every build so your team can maintain and extend without dependency • I proactively flag inefficiencies and suggest improvements — I treat your systems like my own • I think like a marketer (spent years in lead gen and campaign optimization) and build like an engineer
Availability: I can start this week. I'm available 15-25 hrs/week and prefer an ongoing hourly engagement that scales based on results. I'm US-based (EST) and highly responsive.
I'd love to dive into your Google Ads reporting automation as a first task — it's exactly the kind of build I enjoy optimizing. Happy to do a quick walkthrough of my approach on a call.
Portfolio: https://portfolio.mcpengage.com