177 lines
4.2 KiB
Markdown
177 lines
4.2 KiB
Markdown
# 📱 Content Ideas
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**Content strategy for Das's socials**
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Primary platform: TikTok (most active)
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Also on: Instagram, Twitter, YouTube
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---
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## Content Pillars
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### 1. Music Snippets (40%)
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- Track previews
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- Behind-the-scenes production
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- Before/after sound design
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- Remix teasers
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- Unreleased snippets (create demand)
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### 2. Production/Studio Content (25%)
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- "How I made this sound"
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- DAW walkthroughs
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- Ableton tips
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- Serum presets/sound design
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- Sampling process
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### 3. Personal/Lifestyle (20%)
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- Day in the life
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- Show experiences
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- LA life
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- Genuine moments
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- Struggles and wins (authenticity)
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### 4. Trend Participation (15%)
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- Relevant TikTok trends
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- Audio trends
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- But always tie back to music/brand
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---
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## Content Ideas by Type
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### Quick Wins (easy to make)
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- [ ] "POV: you just dropped your first album" + clip of Surya
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- [ ] Sound design breakdown of signature Polynesian groove
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- [ ] "What genre is this?" + play confusing clip
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- [ ] Before/after: raw idea vs finished track
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- [ ] "Artists that influenced Surya" tier list
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- [ ] Reply to comments with music
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- [ ] Duet/stitch other artists
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### Production Content
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- [ ] "How I made the drop in [track name]"
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- [ ] "The sound that defines my music" + Polynesian groove
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- [ ] Ableton project tour
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- [ ] "My favorite Serum preset I made"
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- [ ] "Mixing vocals over bass music"
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- [ ] Sample flip challenge
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### Story Content
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- [ ] "Why I make emotional bass music"
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- [ ] "The story behind Surya"
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- [ ] "What people don't understand about making music"
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- [ ] "Why I sing on my own tracks"
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- [ ] Journey content (where started vs now)
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### Engagement Content
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- [ ] "What should I remix next?" (poll)
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- [ ] "Rate my drop 1-10"
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- [ ] "Which track from Surya is your favorite?"
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- [ ] Respond to hate comments with grace
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- [ ] Thank fans for streams/support
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### Trippy Edit Content (Das's specialty)
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- [ ] Visualizers for tracks
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- [ ] Trippy edits synced to drops
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- [ ] Album art animations
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- [ ] Live visuals preview
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### Collab Content
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- [ ] Duets with other producers
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- [ ] "Finish my melody" challenges
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- [ ] React to other artists' music
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- [ ] Feature vocal sessions with Shelby
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---
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## Posting Schedule
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### TikTok
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- **Frequency:** 1-2x per day (during push), minimum 4x per week
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- **Best times:** Test and track, but generally 7-9pm PST
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- **Consistency > perfection**
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### Instagram
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- **Feed:** 2-3x per week (higher quality)
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- **Stories:** Daily (low effort, high engagement)
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- **Reels:** Repurpose TikToks that perform well
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### Twitter/X
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- **Frequency:** Daily thoughts, retweets, engagement
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- **Purpose:** Industry networking, personality
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### YouTube
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- **Long-form:** When ready (vlogs, tutorials, behind-the-scenes)
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- **Shorts:** Repurpose TikToks
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---
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## Content Creation Workflow
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### Batch Creation Day (1x per week)
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1. Film 5-10 raw clips
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2. Edit into multiple pieces
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3. Schedule for the week
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4. Save extras for slow weeks
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### Daily
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1. Check trends
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2. Engage with comments
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3. Post scheduled content
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4. Engage with other creators
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---
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## Quality vs Quantity Balance
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Das mentioned making "higher quality trippy edits" but feeling pressure to make "lower quality trend stuff."
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**Strategy:**
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- 70% quick/trend content (feeds the algorithm)
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- 30% high-quality showcase content (builds brand)
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- The quick stuff gets reach, the quality stuff converts
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---
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## Viral Patterns to Study
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### What works in music TikTok:
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- Strong hook in first second
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- Visual interest (studio, gear, visuals)
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- Relatable captions
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- Controversial takes (respectfully)
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- Behind-the-scenes authenticity
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- Transformation content (before/after)
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### Study these creators:
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- Similar artists who are good at content
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- Producers who've blown up on TikTok
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- Note what they do, adapt for Das's style
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---
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## Content Calendar Template
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| Day | TikTok | Instagram | Notes |
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|-----|--------|-----------|-------|
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| Mon | Production tip | Story | |
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| Tue | Track snippet | | |
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| Wed | Trend/fun | Feed post | |
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| Thu | Behind the scenes | Story | |
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| Fri | New music push | Reel | Release day? |
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| Sat | Personal/lifestyle | Story | |
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| Sun | Engagement/Q&A | | |
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---
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## Tracking
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### What to track:
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- Views per post
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- Engagement rate
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- Follower growth
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- Which content types perform best
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- Best posting times
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### Review weekly and adjust!
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