OSKV LABS — Master Task Breakdown
Distilled from Olly & Kevin's Business Plan Doc + Strategy PDF
Start Date: Feb 10, 2026 (today — fresh start)
30-Day Target: Paid tiers live with first subscribers by March 12
ALREADY DONE (from Google Doc)
STILL NEEDS DOING (from Google Doc — noted as incomplete)
WEEK 1: FOUNDATION (Feb 10–16) — "Get the house in order"
OLLY's Tasks:
| # |
Task |
Due |
Status |
| O1 |
Write tier descriptions for Tier 0 (Lab Floor) + Tier 1 (Observers) in Google Doc — what members get, positioning language |
Feb 11 |
|
| O2 |
Post 1 process fragment on @quowavy (BTS clip, timeline scrub, or AI test) |
Feb 11 |
|
| O3 |
Post 1 more piece of content on @quowavy (decision narration or career reality drop) |
Feb 13 |
|
| O4 |
Set up @oskv.labs IG account (if not already created) — bio, profile pic, highlight covers |
Feb 14 |
|
| O5 |
Create Discord role structure: Lab Floor (free), Observers, Operators, Inner Circle, Apprenticeship |
Feb 15 |
|
| O6 |
Set up Discord channel permissions per tier (who sees what) |
Feb 16 |
|
KEVIN's Tasks:
| # |
Task |
Due |
Status |
| K1 |
Write tier descriptions for Tier 2 (Operators) + Tier 3 (Inner Circle) + Tier 4 (Apprenticeship) in Google Doc |
Feb 11 |
|
| K2 |
Update Stripe links to match finalized pricing: $12, $35, $90 + create $300 Apprenticeship link |
Feb 12 |
|
| K3 |
Post 1 process fragment on @kevinthevp (editing workflow, before/after, or leverage breakdown) |
Feb 11 |
|
| K4 |
Post 1 more piece of content on @kevinthevp (Kevin talking about editing as leverage — casual, real) |
Feb 13 |
|
| K5 |
Set up Discord subscription integration — connect Stripe to Discord roles (or use Discord's built-in subscriptions) |
Feb 14 |
|
| K6 |
Create the Tier 4 (Apprenticeship) application form — Google Form or Typeform, application-only |
Feb 16 |
|
SHARED Tasks:
| # |
Task |
Owner |
Due |
Status |
| S1 |
Finalize the Google Doc — both review each other's tier descriptions |
Both |
Feb 12 |
|
| S2 |
Set up affiliate links for tools (Luma, ElevenLabs) |
Either |
Feb 15 |
|
WEEK 2: CONTENT ENGINE (Feb 17–23) — "Start being visible"
OLLY's Tasks:
| # |
Task |
Due |
| O7 |
Post 3x on @quowavy this week (process fragments — rotate between: clips, treatment teasers, shot list peeks) |
Feb 17-23 |
| O8 |
Create 1 @oskv.labs post: "How this actually gets made" format — one step of a real project workflow |
Feb 19 |
| O9 |
Record 1 short voiceover narrating a creative decision from a past project (for @oskv.labs) |
Feb 21 |
| O10 |
Create Story Highlight on @oskv.labs called "LABS" |
Feb 23 |
KEVIN's Tasks:
| # |
Task |
Due |
| K7 |
Post 3x on @kevinthevp this week (editing leverage content — NowOpenTV/K Studios/Steven Klein stories) |
Feb 17-23 |
| K8 |
Create 1 @oskv.labs post: "What nobody explains" format — why post-production = power |
Feb 20 |
| K9 |
Test a TikTok live session: work silently on an edit for 30 min, answer chat questions |
Feb 22 |
| K10 |
Set up Luma + ElevenLabs affiliate links inside Discord |
Feb 23 |
SHARED Tasks:
| # |
Task |
Owner |
Due |
| S3 |
Both add soft CTAs to IG posts: "We break this down inside OSKV Labs" |
Both |
Ongoing |
| S4 |
Put @oskv.labs link in personal IG bios |
Both |
Feb 17 |
WEEK 3: OPEN THE DOORS (Feb 24–Mar 2) — "Let people in"
OLLY's Tasks:
| # |
Task |
Due |
| O11 |
Post 3x on @quowavy + 2x on @oskv.labs |
Feb 24-Mar 2 |
| O12 |
Open the free Lab Floor tier in Discord — announce in @oskv.labs story |
Feb 24 |
| O13 |
Plan + schedule the first free cohort presentation (date, title, structure per the 60-75 min format in plan) |
Feb 26 |
| O14 |
Create interview shortlist: 3-5 industry peers who could be Discord guests (editors-turned-directors, commissioners, AI artists) |
Feb 28 |
KEVIN's Tasks:
| # |
Task |
Due |
| K11 |
Post 3x on @kevinthevp + 2x on @oskv.labs |
Feb 24-Mar 2 |
| K12 |
Prepare Week 1 Discord content: Monday industry talk outline, Wednesday AI workflow post, Friday editing case study |
Feb 26 |
| K13 |
Set up the OSKV Labs Archive structure in Discord — channels organized by topic, indexed |
Feb 28 |
| K14 |
Do first TikTok live from @oskv.labs — "Editing a real job" format, pin "OSKV Labs Discord" in comments |
Mar 1 |
SHARED Tasks:
| # |
Task |
Owner |
Due |
| S5 |
First free cohort presentation — "How Modern Directors Actually Work Now" (60-75 min) |
Both |
Mar 1-2 |
| S6 |
Announce first cohort presentation on all platforms |
Both |
Feb 26 |
WEEK 4: GO LIVE (Mar 3–12) — "Start making money"
OLLY's Tasks:
| # |
Task |
Due |
| O15 |
Post 4x on @quowavy + 2x on @oskv.labs (increase frequency) |
Mar 3-9 |
| O16 |
Open paid tiers quietly — announce in Discord + @oskv.labs story (NOT personal IG) |
Mar 3 |
| O17 |
Reach out to 3 interview guests from shortlist — schedule first interview |
Mar 5 |
| O18 |
Run first Monday "Industry Reality" session in Discord |
Mar 3 |
KEVIN's Tasks:
| # |
Task |
Due |
| K15 |
Post 4x on @kevinthevp + 2x on @oskv.labs |
Mar 3-9 |
| K16 |
Run first Wednesday "AI Workflows" live session in Discord |
Mar 5 |
| K17 |
Run first Friday "Post & Process" session — editing as leverage case study |
Mar 7 |
| K18 |
Cap Tier 3 (Inner Circle) at 10 people + Tier 4 (Apprenticeship) at 3-5 people, enforce application |
Mar 3 |
SHARED Tasks:
| # |
Task |
Owner |
Due |
| S7 |
First full week of Mon/Wed/Fri Discord programming |
Both |
Mar 3-7 |
| S8 |
Review subscriber numbers + MRR after first week |
Both |
Mar 10 |
| S9 |
Community-led breakdown: invite first Tier 2+ member to share their work for critique |
Both |
Mar 10 |
ONGOING / RECURRING (from plan)
- Daily: Post at least 1 piece on personal IG (process fragments, not lessons)
- Weekly: Mon/Wed/Fri Discord sessions
- Monthly: Free cohort presentation (Trojan Horse)
- Monthly: Small-group Inner Circle coaching call (Tier 3)
- Weekly: Tier 4 1:1 sessions (when subscribers exist)
- Monthly: Review + update OSKV Labs Archive (index sessions by topic)
- Ongoing: Never use hype language, "make $X/month" talk, or constant upselling
- Ongoing: Keep Instagram aspirational, Discord operational — never collapse the two
- IG followers: @quowavy, @kevinthevp, @oskv.labs
- Discord members: free tier, paid tiers
- MRR by tier
- Posts per week per person
- Content calendar adherence (Mon/Wed/Fri sessions completed)
- Cohort presentation attendance
REVENUE TARGETS
If by end of Month 1 (Mar 12):
- 50 free Lab Floor members
- 10 Observers ($12) = $120/mo
- 5 Operators ($35) = $175/mo
- 2 Inner Circle ($90) = $180/mo
- 1 Apprentice ($300) = $300/mo
- Month 1 MRR target: ~$775/mo
If by end of Month 3:
- 200 free members
- 30 Observers = $360
- 20 Operators = $700
- 5 Inner Circle = $450
- 3 Apprentices = $900
- Month 3 MRR target: ~$2,410/mo
Generated by Buba from Olly & Kevin's business plan doc + strategy PDF
Last updated: Feb 10, 2026
