109 lines
5.8 KiB
Markdown
109 lines
5.8 KiB
Markdown
# OSKV Treatment Build Brief — "Better Than Yours" | Coi Leray x NBA YoungBoy
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## Song
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- **Title:** "Better Than Yours"
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- **Artists:** Coi Leray x YoungBoy Never Broke Again
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- **Director:** OSKV
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## Client Brief Key Points
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- High-gloss K-pop brightness with grounded real-world texture
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- Sexy, confident, self-aware — polished but never plastic
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- Coi = luminous, over-lit, pristine, iconic; K-pop lighting language
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- NBA YoungBoy = grounded, elevated, depth/texture/shadow, raw energy
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- Controlled color palettes: soft creams, warm neutrals, muted pastels
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- Subtle milkshake undertones in highlights/sheen/motion — never literal
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- Open to interpretation and new ideas
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- Got Milk refs, color-coordinated interiors, lighting, milk shake/ice cream truck (not mandatory), sirens
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## Full Treatment Writing (from BETTER_THAN_YOURS_TREATMENT.docx)
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### CONCEPT OVERVIEW
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A modern reinterpretation of Kelis' "Milkshake" — a living, breathing Got Milk? campaign meets K-pop gloss meets editorial luxury. Coi breaks through reality on a futuristic ice cream motorbike, shattering into hyper-stylized, single-color rooms where milk = desire, power, unattainable cool. Each room is poster-ready. NBA YoungBoy anchors with elevated, textured spaces preserving raw energy.
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### VISUAL APPROACH
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**Got Milk? Editorial Language**
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Every frame = iconic Got Milk? ad. Clean, crisp, high-contrast lighting. Coi in luminous, over-lit environments. Camera treats her like campaign model: tight beauty shots, editorial angles, slow pushes. Milk lives in highlights, sheen, motion blur, atmospheric luxury.
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**Color-Coded Worlds**
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Each room = controlled monochromatic palette (soft creams, warm neutrals, muted pastels, concrete blues). Brightness and gloss feel purposeful. Subtle milkshake undertones in highlights, fabric sheen, slow-motion milk rain.
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**Special FX & Milk Transitions**
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Glass towers of milk fountains in slow motion, transparent umbrella with milk rain, milk pools she emerges from, milk splashes frozen mid-air. High-production editorial moments.
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### WORLD BREAKDOWN
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**INTRO: Futuristic Highway**
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Ice cream motorbike, intricate futuristic highway. Clean whites/soft pastels. World fractures, she punches through dimensional wall in slow motion.
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**ROOM 1: Concrete Basketball Court (Main Performance Space)**
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- Concrete grey with cool blue undertones
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- Two lighting states: Daylight Mode (K-pop over-lit) + Night Mode (strobes, silhouettes, colored gels)
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- Key: Milk fountain tower, milk rain with clear umbrella, silhouette performance with strobes
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**ROOM 2: Red Room**
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- Deep reds with warm undertones
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- Warm seductive red gels, stark silhouette mode
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- Confidence and heat, luxury campaign feel
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**ROOM 2 (continued): Green Football-Themed Room**
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- Soft greens, cream accents
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- Playful, stylized sports culture
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- Football props as high-fashion accessories
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- Milk splashes freeze mid-air around footballs
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**ROOM 3 / White-Metallic Supermarket**
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- Bright whites, chrome metallics, cool neutrals
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- Surreal high-gloss supermarket with milk fridges
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- Futuristic, dreamlike, cold, untouchable
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**NBA YoungBoy's Spaces**
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- Grounded, textured environments
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- Warm neutrals, concrete, wood grain, industrial
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- Moodier lighting, motivated shadows
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- Never in hyper-bright K-pop zones — authenticity and grit
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### SPECIAL FX TRANSITIONS
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- Glass Tower Milk Fountain
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- Milk Rain with Umbrella
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- Milk Pool Emergence
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- Frozen Milk Splashes
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- Wall Breaks (slow-motion destruction between rooms)
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## Reference Folders Available on Drive
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- Art Direction
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- Camera Movement
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- Lighting Type
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- Location
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- People
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- Production Design
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- SFX
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- VFX
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## Existing PDF Analysis (15 pages)
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1. **Title slide** — Deep plum/aubergine, "BETTER THAN YOURS" bold condensed, "Coi Leray x YoungBoy NBA", OSKV watermark
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2. **Concept** — Dusty rose/coral background, gold "CONCEPT" header, mood board collage right side, fashion editorial refs
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3. **Color Palette** — Teal/steel blue gradient, mood board, lists washed out green/cool blues/dark purple/muted pinks/soft tans/stainless steel
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4. **Visual Approach** — Solid bold red background, white text, two-column with sections: Got Milk? Editorial, Color Coded Worlds, Balance of Transitions
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5. **World Breakdown - Coi intro** — Dusty blue-gray border, portrait of Coi, describes ice cream motorbike scene
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6. **World Breakdown - Futuristic Highway** — Red gradient + cool blue highway images, describes reality fracturing
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7. **Room 1: Concrete Basketball Court** — Steel blue/blue-gray, mood board with basketball/fashion/motorcycle refs
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8. **Elegant Glass** — Deep plum/burgundy, describes confidence/heat + ribbed glass frames, M&S fashion ref
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9. **Elegant Glass visuals** — Deep plum, two high-fashion glass imagery panels
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10. **Transition Between Worlds** — Deep aubergine, ice blue text, Coi's dynamic beauty light vs NBA YoungBoy gritty light
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11. **Room 2: NBA YoungBoy** — Gray gradient, distressed "NBA YOUNGBOY" text, silhouette/light refs
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12. **Room 2: NBA YoungBoy continued** — Medium gray, B&W mood board collage, architectural/shadow focused
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13. **Football/School Theme** — Olive/sage green gradient, football attire fashion refs
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14. **Room 3: Freezer/Storage Room** — Medium gray, supermarket/dairy aisle fashion ref, placeholder text "aaa"
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15. **Room 3: Freezer/Storage Room continued** — Deep plum, milk bath/Rhode brand refs, liquid pour imagery
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## OSKV Design Style Rules (from reference analysis)
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- Each section uses a DIFFERENT bold background color (plum, coral, teal, red, blue-gray, green, gray)
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- Bold condensed sans-serif for major headings (all caps)
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- Italic serif for subheadings/room labels
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- Clean sans-serif for body text — MINIMAL writing, concise
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- Mood board collages on 60% of slides, text on 40%
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- GIFs used in actual treatments (PDF can't show these)
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- OSKV watermark in bottom right
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- High-fashion editorial photography references throughout
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- Widescreen 16:9 (720x405 in PDF)
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