4.2 KiB
4.2 KiB
📱 Content Ideas
Content strategy for Das's socials
Primary platform: TikTok (most active) Also on: Instagram, Twitter, YouTube
Content Pillars
1. Music Snippets (40%)
- Track previews
- Behind-the-scenes production
- Before/after sound design
- Remix teasers
- Unreleased snippets (create demand)
2. Production/Studio Content (25%)
- "How I made this sound"
- DAW walkthroughs
- Ableton tips
- Serum presets/sound design
- Sampling process
3. Personal/Lifestyle (20%)
- Day in the life
- Show experiences
- LA life
- Genuine moments
- Struggles and wins (authenticity)
4. Trend Participation (15%)
- Relevant TikTok trends
- Audio trends
- But always tie back to music/brand
Content Ideas by Type
Quick Wins (easy to make)
- "POV: you just dropped your first album" + clip of Surya
- Sound design breakdown of signature Polynesian groove
- "What genre is this?" + play confusing clip
- Before/after: raw idea vs finished track
- "Artists that influenced Surya" tier list
- Reply to comments with music
- Duet/stitch other artists
Production Content
- "How I made the drop in [track name]"
- "The sound that defines my music" + Polynesian groove
- Ableton project tour
- "My favorite Serum preset I made"
- "Mixing vocals over bass music"
- Sample flip challenge
Story Content
- "Why I make emotional bass music"
- "The story behind Surya"
- "What people don't understand about making music"
- "Why I sing on my own tracks"
- Journey content (where started vs now)
Engagement Content
- "What should I remix next?" (poll)
- "Rate my drop 1-10"
- "Which track from Surya is your favorite?"
- Respond to hate comments with grace
- Thank fans for streams/support
Trippy Edit Content (Das's specialty)
- Visualizers for tracks
- Trippy edits synced to drops
- Album art animations
- Live visuals preview
Collab Content
- Duets with other producers
- "Finish my melody" challenges
- React to other artists' music
- Feature vocal sessions with Shelby
Posting Schedule
TikTok
- Frequency: 1-2x per day (during push), minimum 4x per week
- Best times: Test and track, but generally 7-9pm PST
- Consistency > perfection
- Feed: 2-3x per week (higher quality)
- Stories: Daily (low effort, high engagement)
- Reels: Repurpose TikToks that perform well
Twitter/X
- Frequency: Daily thoughts, retweets, engagement
- Purpose: Industry networking, personality
YouTube
- Long-form: When ready (vlogs, tutorials, behind-the-scenes)
- Shorts: Repurpose TikToks
Content Creation Workflow
Batch Creation Day (1x per week)
- Film 5-10 raw clips
- Edit into multiple pieces
- Schedule for the week
- Save extras for slow weeks
Daily
- Check trends
- Engage with comments
- Post scheduled content
- Engage with other creators
Quality vs Quantity Balance
Das mentioned making "higher quality trippy edits" but feeling pressure to make "lower quality trend stuff."
Strategy:
- 70% quick/trend content (feeds the algorithm)
- 30% high-quality showcase content (builds brand)
- The quick stuff gets reach, the quality stuff converts
Viral Patterns to Study
What works in music TikTok:
- Strong hook in first second
- Visual interest (studio, gear, visuals)
- Relatable captions
- Controversial takes (respectfully)
- Behind-the-scenes authenticity
- Transformation content (before/after)
Study these creators:
- Similar artists who are good at content
- Producers who've blown up on TikTok
- Note what they do, adapt for Das's style
Content Calendar Template
| Day | TikTok | Notes | |
|---|---|---|---|
| Mon | Production tip | Story | |
| Tue | Track snippet | ||
| Wed | Trend/fun | Feed post | |
| Thu | Behind the scenes | Story | |
| Fri | New music push | Reel | Release day? |
| Sat | Personal/lifestyle | Story | |
| Sun | Engagement/Q&A |
Tracking
What to track:
- Views per post
- Engagement rate
- Follower growth
- Which content types perform best
- Best posting times