149 lines
3.2 KiB
Markdown
149 lines
3.2 KiB
Markdown
# 🎯 Landing Pages
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**Landing pages needed for Das's marketing**
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---
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## Priority Pages
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### 1. Main Artist Landing Page (Smart Link)
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- **Purpose:** Single link for bio that routes to all platforms
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- **Tools:** Linkfire, Toneden, Feature.fm, Linktree
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- **Should include:**
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- Spotify link
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- Apple Music link
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- SoundCloud link
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- YouTube link
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- Social links
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- Email signup (critical!)
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- Merch (when available)
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- **Status:** [ ] Not created / [ ] Exists at: ___
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### 2. Surya Album Landing Page
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- **Purpose:** Dedicated page for the album, used in ads
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- **Should include:**
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- Album art
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- Stream links (all platforms)
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- Track previews
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- Press quotes (if any)
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- Email capture
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- Social proof (playlist adds, streams count)
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- **Status:** [ ]
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### 3. Ad-Specific Landing Pages
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- **Purpose:** Pages optimized for paid traffic conversion
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- **Key elements:**
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- Single clear CTA (usually "Listen on Spotify")
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- Fast loading
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- Mobile optimized (most ad traffic is mobile)
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- Pixel/tracking installed
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- A/B test variations
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- **Variations to create:**
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- Spotify-focused (for Spotify growth campaigns)
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- Email capture (for building list)
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- Pre-save (for future releases)
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- **Status:** [ ]
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---
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## Tools Comparison
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### Linkfire
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- **Pros:** Industry standard, good analytics, smart links
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- **Cons:** Paid
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- **Best for:** Professional campaigns
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### Feature.fm
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- **Pros:** Pre-save pages, good for releases
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- **Cons:**
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- **Best for:** Release campaigns
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### Toneden
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- **Pros:** Fan gates, email capture
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- **Cons:**
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- **Best for:** Building email list
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### Linktree
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- **Pros:** Simple, free tier
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- **Cons:** Basic analytics
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- **Best for:** Simple bio link
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### Carrd
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- **Pros:** Custom design, cheap ($9/yr)
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- **Cons:** More manual setup
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- **Best for:** Custom branded pages
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### Notion (public page)
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- **Pros:** Free, easy to update
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- **Cons:** Less professional looking
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- **Best for:** EPKs, info pages
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---
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## Email Capture Strategy
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**Why it matters:** Email list = owned audience. Platforms can change algorithms, but you own your email list.
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### Where to capture:
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- Every landing page
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- Every smart link
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- Website (if exists)
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- After shows (QR code to signup)
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### What to offer:
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- Exclusive content
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- Early access to releases
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- Behind-the-scenes
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- Free download (unreleased track?)
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### Email platform:
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- Mailchimp (free tier)
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- ConvertKit
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- Beehiiv
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**Status:** [ ] Email capture set up?
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---
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## EPK (Electronic Press Kit)
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For label submissions, press, booking inquiries.
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### Should include:
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- Bio (short + long versions)
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- High-res photos
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- Music links
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- Social links + follower counts
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- Streaming stats
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- Press quotes/features
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- Contact info
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- Tech rider (for bookings)
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### Format:
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- PDF version
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- Web version (Notion, Carrd, or custom)
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**Status:** [ ] EPK created?
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---
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## Action Items
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1. [ ] Set up main smart link (Linkfire or Toneden)
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2. [ ] Create Surya album landing page
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3. [ ] Set up email capture + choose platform
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4. [ ] Create EPK
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5. [ ] Build ad-specific landing page with tracking
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6. [ ] Install Facebook Pixel on all pages
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---
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## Tracking
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| Page | URL | Purpose | Status |
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|------|-----|---------|--------|
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| Smart Link | | Bio link | |
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| Surya Landing | | Album promo | |
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| Ad Landing | | Paid traffic | |
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| EPK | | Press/labels | |
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