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Burton Method Competitor Research Intel

Week of February 2, 2026

Key Developments

  • 7Sage: Major product change — replacing ALL pre-made problem sets with adaptive drilling on March 1st. Auto-adjusting difficulty in development. Tutor program expanding. Chaos window for displaced students.
  • PowerScore: Brand fracture deepening. Jon Denning solo podcast about "vision post-Killoran." Barbri corporate branding more visible. Free webinars Feb 3 & 18. Biggest poach opportunity in years.
  • LSAT Demon: Content machine, no new product. Daily podcast Ep 542+. 157→173 success story, veteran outreach. Stealth RC change coverage. Steady-state.
  • Blueprint: Full SEO commodity play — "Top Law Schools in [State]" articles. Going wide, not deep. No new features.
  • Kaplan: $200 off promo expired Jan 31. Premium Prep 2026 book out. No innovation. Post-promo shoppers available.
  • Magoosh: Still asleep. Boilerplate updates only.
  • Hey Future Lawyer: Ben Parker active on 31.6% applicant surge. "Prep is junk food" positioning. Most spiritually similar competitor.
  • LSAC: Feb LSAT dates Feb 6-7, scores Feb 25. Applicants up 33%, applications up 27%. Black/AA applicants up 38%, first-gen up 38%.
  • AdeptLR: Still drilling-only with 52% faster LR improvement claim. LawHub import. PhD algorithm. Complement not replacement — monitor for expansion.

Top Action Items

  1. Prepare post-Feb LSAT content for Feb 7-25 limbo window
  2. Target PowerScore students during brand fracture
  3. Watch 7Sage March 1 drilling transition for confused students

Previous Weeks (Compressed)

Week of February 1, 2026

  • Market exploding: applicants up 33%, LSAT registrations up 22%, Feb 2026 tracking 20-25% above prior year. Drivers: political climate, weak job market, format changes. LSAC using all-new content due to stolen test concerns. RC comparative reading no longer guaranteed (permanent Jan 2026 change).

Week of January 26, 2026

  • PowerScore: Dave Killoran departed — "former CEO/Director." Jon Denning solo. Brand significantly weakened. 7Sage: full platform redesign with drill-first philosophy, weekly data blog, tutor scaling. LSAT Demon: pricing stable ($0/$95/$195/$295/mo), Smart Drilling + Ask Button + LawHub Import, quick on RC coverage. Blueprint: practice exams updated with tablet mode for digital LSAT, strong SEO. Kaplan: 2026 Premium Prep book, $200 off promo, 170+/10-point guarantee. Magoosh: quiet, budget positioning. Hey Future Lawyer: anti-corporate podcast, scholarship-focused, free sessions. LSAC: Feb 2026 scheduling open, remote proctoring continues. AdeptLR spotted: AI-first adaptive drilling, PhD algorithm, 52% faster LR claim.