152 lines
3.7 KiB
Markdown
152 lines
3.7 KiB
Markdown
# 📊 Business & Goals
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**Das's career goals and revenue tracking**
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---
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## Goals Summary
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### 6-Month Goals (July 2026)
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- [ ] **10,000 monthly Spotify listeners** (currently 581)
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- [ ] **Regularly booked every weekend** for shows (even small)
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- [ ] Consistent content output
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- [ ] Email list started
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- [ ] Label relationship started
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### 12-Month Goals (January 2027)
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- [ ] **100,000 monthly Spotify listeners**
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- [ ] **First festival circuit** (daytime/dusk slots)
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- [ ] **Song released on Bitbird** (San Holo's label) — Dream target
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- [ ] Multiple label releases
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- [ ] Growing email list
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- [ ] Sustainable booking income
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---
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## Current Status
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### Streaming
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| Platform | Current | 6mo Target | 12mo Target |
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|----------|---------|------------|-------------|
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| Spotify Monthly | 581 | 10,000 | 100,000 |
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| SoundCloud Followers | 849 | 2,000 | 10,000 |
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### Social
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| Platform | Current | 6mo Target | 12mo Target |
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|----------|---------|------------|-------------|
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| TikTok | ~600 | 5,000 | 25,000 |
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| Instagram | ? | | |
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| Twitter | ? | | |
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| YouTube | ? | | |
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### Bookings
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| Metric | Current | 6mo Target | 12mo Target |
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|--------|---------|------------|-------------|
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| Shows per month | 0? | 4+ | 8+ |
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| Average fee | $0 | $100-300 | $500+ |
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| Festival plays | 0 | 0 | 1-2 |
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---
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## Revenue Streams (to develop)
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### Active Now
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- Streaming royalties (minimal at current level)
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- Hallwood distribution deal ($10K budget)
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### To Develop
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1. **Live bookings** — Primary income goal
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2. **Sync licensing** — Emotional music = good for TV/film
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3. **Merch** — Once fanbase is larger
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4. **Production for others** — If interested
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5. **Sample packs / Presets** — Passive income
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---
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## Financial Tracking
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### Monthly
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| Month | Streaming $ | Booking $ | Other | Total | Ad Spend | Net |
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|-------|-------------|-----------|-------|-------|----------|-----|
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| Jan 26 | | | | | $600 | |
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| Feb 26 | | | | | | |
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### Ad ROI Tracking
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- Monthly ad spend: ~$600 ($20/day)
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- Cost per new listener: Track this!
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- Goal: Under $1 per new monthly listener
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---
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## Milestones to Celebrate
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### Streaming
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- [ ] 1,000 monthly listeners
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- [ ] 5,000 monthly listeners
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- [ ] 10,000 monthly listeners
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- [ ] 25,000 monthly listeners
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- [ ] 50,000 monthly listeners
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- [ ] 100,000 monthly listeners
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### Bookings
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- [ ] First paid gig
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- [ ] First gig over $200
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- [ ] First gig over $500
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- [ ] First regular residency
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- [ ] First festival
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### Industry
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- [ ] First playlist placement (editorial)
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- [ ] First blog feature
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- [ ] First label release (beyond Hallwood distro)
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- [ ] First Bitbird release (dream)
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---
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## Growth Math
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To go from 581 → 10,000 monthly listeners in 6 months:
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- Need to add ~1,570 listeners per month
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- Or ~52 per day
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- With $20/day ad spend, need <$0.40 cost per listener
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To go from 10,000 → 100,000 in the following 6 months:
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- Need to add ~15,000 listeners per month
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- Will need increased ad budget + organic growth
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- Playlist placements become crucial
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---
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## Key Levers for Growth
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1. **Playlist placements** — Biggest driver of streams
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2. **Paid ads** — Controllable, scalable
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3. **Content/social** — Organic discovery
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4. **Collabs** — Access to other audiences
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5. **Live shows** — Converts fans, builds buzz
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6. **Press/blogs** — Credibility + discovery
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---
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## Weekly Review Template
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Every week, check:
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- [ ] Spotify for Artists stats
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- [ ] Social follower changes
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- [ ] Ad performance
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- [ ] Content engagement
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- [ ] Any wins to celebrate?
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- [ ] What's working? Do more.
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- [ ] What's not? Adjust or stop.
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---
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## Action Items
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1. [ ] Set up tracking spreadsheet
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2. [ ] Connect Spotify for Artists
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3. [ ] Define weekly review cadence
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4. [ ] Set up milestone celebrations
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